Tunisian tennis star Ons Jabeur has emerged as one of the most impressive athletes from our region, transcending discipline and gender. Over the past two years, the 29-year-old has been unstoppable, climbing the ranks of women’s tennis and bringing unprecedented fame to her native Tunisia. Now, in a bold new move, the three-time Olympian is joining forces with Japanese sportswear giant ASICS, and from now on, she’ll be rocking ASICS attire on the court as an official member of their global tennis roster.
Jabeur will compete wearing the brand’s all-court Solution Speed FF 3 tennis shoe, having previously worn the Gel Resolution 9. Ranked as the world’s No. 9, she’ll also complete her on-court ensemble with Kayanee apparel, switching from Lotto to the Saudi Arabian women’s health and wellness brand earlier this year.
“I’m proud to make it official, signing on to become an ASICS athlete,” said Jabeur of her recent appointment. “I have always loved ASICS as a brand; their tennis products are renowned on tour. I also respect their unique values in the sports industry. Their focus on mental wellbeing sets them apart from other brands. ASICS stands for Anima Sana In Corpore Sano, which translates to A Sound Mind In A Sound Body. I’m thrilled to represent such a value-driven brand at the highest level.”
The three-time Grand Slam finalist and former world No. 2 is set to “bolster the ASICS roster of athletes at this summer’s Olympic Games in Paris,” according to the announcement. Jabeur joins the ranks of elite players like Novak Djokovic, Alex de Minaur, Belinda Bencic, Beatriz Haddad Maia, and Jasmine Paolini, all competing with the brand’s shoes.
“We are thrilled to welcome Ons to the ASICS family,” said Mitsuyuki Tominaga, President and COO of ASICS. “Ons personifies the core values of ASICS and will undoubtedly be a strong ambassador for ASICS in the sport of tennis. Ons is a leader by example, positive and successful on tour, making her a perfect ASICS athlete. We are honored to support her on and off the court.”
