Missed out on the fashion chatter this week? We’ve got you covered. Every week, our inbox is flooded with hundreds of press releases, but we made it our mission to sift through all the noise so you don’t have to. Here’s your quick recap of all the key fashion news from August 23 to 29, served up in bite-sized pieces so you can catch up fast…
Miley Cyrus Strips It Back for Maison Margiela’s FW25 Campaign
Miley Cyrus is the new face of Maison Margiela’s FW25 campaign, captured by Paolo Roversi in stripped-back, artistic portraits. The singer—long known for reshaping her image since her Disney Hannah Montana days—embodies Margiela’s avant-garde spirit with strong silhouettes and leather handbags from the Avant-Première Collection. Maison Margiela described the campaign as presenting her “immersed in the core codes and archetypal expressions of the Maison,” aligning seamlessly with her Something Beautiful era, which embraces a distilled, mature identity far removed from her maximalist Bangerz and Dead Petz years. Highlights include Cyrus in a deconstructed pea coat under dim lighting and another shot where she appears bare, painted with white brushstrokes recalling the house’s iconic Tabi boots—making the campaign feel like a natural extension of her latest artistic chapter.
SSENSE Files for Bankruptcy Protection Amid Financial Struggles
Montreal-based retailer SSENSE has filed for bankruptcy protection under Canada’s Companies’ Creditors Arrangement Act (CCAA), according to a letter from CEO Rami Attallah to employees. The move comes as lenders push to sell the company, though SSENSE says the filing is meant to block the sale, protect assets, and pursue its own restructuring plan. Atallah noted that the court will decide the company’s path within a week, while operations and salaries remain unaffected in the meantime. The filing follows multiple layoffs earlier this year and escalating financial pressure tied to Donald Trump’s 25% tariff on Canadian imports and the end of the U.S. “de minimis” exemption allowing duty-free entry of packages under $800. Atallah described the situation as an “immediate liquidity crisis” with no short-term fix, making CCAA restructuring the only viable option to stabilize the business and secure its future.
Sarah Burton Unveils First Givenchy Campaign Celebrating Womanhood
Sarah Burton has revealed her first creative campaign for Givenchy since taking the helm, starring Kaia Gerber, Adut Akech, Vittoria Ceretti, and a diverse cast of women captured by Collier Schorr. Following her Fall/Winter 2025 debut on the Paris runway, Burton continues to draw from Givenchy’s early heritage while infusing personal inspiration, this time celebrating the raw beauty of womanhood. Alongside top models, the campaign also features Burton’s longtime collaborators—stylist Camilla Nickerson and makeup artist Lucia Pieroni—as well as Schorr herself stepping in front of the lens. “The beauty of all women inspires me – including my team,” Burton said, describing the project as an intimate portrayal of real moments and creative collaboration that highlight the women who shape her vision.
Drake Sparks Rumors of Owning 2Pac’s Death Row Chain
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Drake has ignited speculation that he purchased one of hip-hop’s most iconic pieces of jewelry—2Pac’s Death Row Records chain—after posting a close-up of it on Instagram during his Copenhagen tour stop. The legendary piece, last seen on Tupac in the 1990s and engraved with “All eyez on YOU 1996,” has long been considered a rare artifact of rap history. While Drake offered no explanation in his caption, the post follows his 2023 acquisition of 2Pac’s gold and ruby crown ring at Sotheby’s for over $1 million, a purchase that later surfaced in his lyrical feud with Kendrick Lamar.
H&M Taps Lorena Saravia for Next Designer Collaboration
H&M has announced its latest designer collaboration with celebrated Mexican fashion designer Lorena Saravia, launching October 16, 2025, at Dubai Mall, Mall of the Emirates, Avenues Mall in Kuwait, and online at hm.ae. The 29-piece collection reflects Saravia’s empowering, contemporary aesthetic while paying tribute to her Mexican heritage, blending structured silhouettes like her signature denim jacket and chaps with sensual eveningwear, draped blouses, and backless gowns. Accessories also carry personal touches, including earrings modeled after her grandmother’s jewelry, suede cowboy boots, a broad-brimmed hat, and a decorative belt. Rooted in desert-inspired tones and workwear fabrics, the line celebrates both Mexican craftsmanship and modern versatility. “My hope is that every woman who wears my designs feels inspired and empowered,” Saravia said.
Noon By Noor’s FW25 Collection Arrives Worldwide
Founders and designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa have officially launched Noon By Noor’s Fall/Winter 2025 collection in stores and online, following its debut at London Fashion Week in February. The collection unfolds in phases, beginning with Palm Green looks this month, with more arriving in September and October. Drawing inspiration from Bahrain’s architectural landscape, the season explores the balance between structure and fluidity, tradition and modernity. Sculptural jackets, manipulated bodices, and sliced silhouettes highlight precision tailoring, while dresses and skirts bring boldness and cinematic allure. Minimal embellishment allows fabrics to speak, with tweeds stripped and reapplied onto tulle for lightweight innovation. “We focused on finding balance between structure and curves, elegance and ease, function and frivolity,” said Shaikha Haya, while Shaikha Noor emphasized their grounding in Bahrain’s art and architecture. The result is a study of strength and softness, craft and technology—defined, precise, and unmistakably Noon By Noor.
Alaïa’s Summer/Fall 25 Campaign Unfolds Like Cinema
For Summer/Fall 2025, Alaïa presents its most cinematographic campaign yet, conceived by Pieter Mulier and longtime collaborator Tyrone Lebon as a film told in stills and moving images. Shot entirely outdoors for the first time in the Maison’s history, the black-and-white series features Loli Bahia and Nastassia Legrand against the raw northern shores of France, their silhouettes merging with the untamed landscape. Directed by Frank Lebon, accompanying videos amplify Alaïa’s fascination with movement and timelessness, evoking cinematic echoes of The Piano, Wuthering Heights, and Barry Lyndon. With hoods framing their faces like Flemish portraits and the mood channeling heroines of 19th-century literature, the campaign blurs history, art, and film into something profoundly modern.
YSL Beauty Brings Libre L’Eau Nue to Egypt with Star-Studded Launch
YSL Beauty unveiled its latest fragrance, Libre L’Eau Nue, with an exclusive event at My Ōtel, The Waterway – North Coast, cementing Egypt as the stage for one of the brand’s most glamorous launches of the season. The evening immersed guests in the spirit of YSL through Mediterranean-inspired design, fragrance experiences, beauty touchpoints, and live performances, all set against the country’s iconic coastline. A star-studded guest list of actors, creatives, tastemakers, and influencers turned the night into a cultural highlight, buzzing with red carpet arrivals and statement looks. Already launched globally, Libre L’Eau Nue brings an alcohol-free, oil-based formula for skin and hair, blending citrus and florals into a fresh, long-lasting scent. With its debut in Egypt, complete with a striking new white bottle symbolizing purity and sensuality, the fragrance not only marks a bold new chapter for the Libre line but also reflects YSL Beauty’s deepening connection to the region
