Missed out on the fashion chatter this week? We’ve got you covered. Every week, our inbox is flooded with hundreds of press releases, but we made it our mission to sift through all the noise so you don’t have to. Here’s your quick recap of all the key fashion news from August 8 to 15, served up in bite-sized pieces so you can catch up fast…
Bella Hadid’s Orebella Debuts New Fragrance ‘Eternal Roots’
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Over a year after launching her own beauty brand, Bella Hadid’s Orebella has introduced a new fragrance, Eternal Roots. Described on the official website as “a multi-layered blend of juicy lychee and raspberry blossom, sparkling with pink sugar and suede, and grounded in vetiver, papyrus, and birch smoke for an empowering aura,” the scent marks the brand’s latest addition to its grow range of scents. For the campaign, the 28-year-old model-slash-entrepreneur can be seen posing with the new perfume, wearing a dress that nods to her Levantine heritage, courtesy of Palestinian designer Reemami.
Noon By Noor Unveils SS25 Collection
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Bahraini label Noon by Noor’s SS25 collection has just formerly introduced its latest sartorial works. Dubbed Ray of Light, the line was intended to come as a sartorial ode to, you guessed it, light and shadow, inspired by the work of American photographer Man Ray and British contemporary artist Katerina Jebb. Made for the height of summer, the new range embraces lightness and movement with an artful blend of materials that invite the body to both flow and breathe with as much as ease as one can need. Translucent fabrics catch and filter the sun, Irish linen lends a crisp yet relaxed structure, while techno tulles add a modern edge to it all. Together, they create a capsule that allows the wearer to move as much as possible while staying cool and comfortable.
Adidas Tap Lamine Yamal For Footwear Collection Re-Launch
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Adidas is turning back the clock — and fast-forwarding it — with the relaunch of two of its most iconic sneaker lines: Teamgeist and Megaride. Born in the early naughts, both collections defined an entire generation in the 2000s, mixing performance with streetwear for a look that still feels fresh twenty years on. Now, they’re back, reimagined for today but steeped in that retro, Y2K aesthetic. And who better to bring the collection to life than 18-year-old star-boy Lamine Yamal, infusing the old-school icons with a burst of next-gen energy.
Vans Appoint American Singer SZA as Artistic Director
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After A$AP Rocky joined Ray-Ban as creative director, Lady Gaga took on the same role at Polaroid, and Travis Scott became chief visionary at Oakley, American singer SZA is the latest artist to be called in by a brand not for their singing abilities but for their conceptual thinking instead. This week, the 35-year-old was announced as Vans’ newest artistic director, signing a multi-year deal that will see her oversee creative campaigns while developing her own. To mark her appointment, a first campaign has already been released, spotlighting her favorite pair of sneakers by the skateboarding label — the Knu Skool — which has already dropped in stores and online.
Pharrell Williams Launches New Creative Agency
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Pharrell Williams has just announced the launch of his own creative agency, dubbed Virigina, a new creative project that will make fashion, design, and community all converge in one place. Built to support the 52-year-old’s satellite endeavors — from live events to limited-edition good and new music — Virginia will act as a central hub in Pharrell’s universe, bringing all of his passions and interests under one roof. To celebrate the fresh launch, a first campaign has already seen the day of light, featuring merch, and a range of apparel from swimwear to beachgar, accessories and a slew of home items.
