Missed out on the fashion chatter this week? We’ve got you covered. Every week, our inbox is flooded with hundreds of press releases, but we made it our mission to sift through all the noise so you don’t have to. Here’s your quick recap of all the key fashion news from July 26 to August 1, served up in bite-sized pieces so you can catch up fast…
SKIMS’ First Foray Into Beauty? The Viral Face Wrap That’s Already Sold Out
SKIMS just dropped its first-ever beauty-adjacent product: the Seamless Sculpt Face Wrap—and it sold out almost immediately. Dubbed the brand’s “first-ever face innovation,” the wrap is designed to be part of your nighttime routine, promising to lift, tighten, and sculpt the face using targeted compression. Riding the wave of TikTok’s “morning shed” trend, the product also features SKIMS’ signature sculpting fabric infused with collagen yarn for added jaw support, plus velcro closures at the top and nape for easy wear. As SKIMS dips its toes into skincare territory, fans are already speculating whether more beauty releases are on the horizon. Until then, you can join the waitlist on the brand’s website to try it for yourself.
Jenna Ortega Wears Saudi Designer Ashi Studio at ‘Wednesday’ Season 2 Premiere
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Palestinian ally Jenna Ortega turned heads in London this week at the global premiere of Wednesday Season 2, not just for her bleached brows and sleek ponytail—but for her choice of designer. The actor wore a striking two-piece look by Saudi designer Ashi Studio, specifically look 27 from the label’s Couture Fall 2025 collection. The outfit featured a corset-style latex top with lace-up detailing and a semi-sheer snakeskin print, paired with a dramatic fishtail skirt finished with raw, asymmetric edges. Fans flooded the comments calling the look “literally perfect” and even hailed it as one of the best of the year. It’s a major moment for regional fashion on the global stage.
Miu Miu Reclaims the Throne in Lyst’s Q2 Index
Lyst just released its Q2 Index, and the big headline? Miu Miu is back on top. After briefly losing its crown to LOEWE in April, the Prada-owned label has reclaimed the number one spot as the world’s hottest brand. LOEWE, now in second place—possibly impacted by Jonathan Anderson’s announced departure—still holds strong, followed by Saint Laurent, Prada, and Coach. The Row makes a major leap this quarter, not only landing sixth place (its highest-ever ranking) but also topping the hottest products list with its minimalist Dune sandals. Rounding out the top 10 are COS, Chloé, Bottega Veneta, and Moncler. The Index also spotlighted three breakout brands to watch: Pucci, Rohe, and Jacques Marie Mage. And when it comes to best-selling items, SKIMS’ white tank top joins The Row’s sandals in proving that quiet luxury and wardrobe staples continue to dominate the fashion conversation.
The Victoria’s Secret Fashion Show Is Coming Back in 2025
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The Victoria’s Secret Fashion Show is officially returning in 2025, as announced by the brand on July 29. With the cheeky caption “Lights, Camera, Angels,” the announcement was shared via Instagram alongside a video of models tapping a mic for attention, teasing more updates to come through the brand’s app. The return follows the successful revival of the show in 2024, which took place in New York City and brought back legendary Angels like Tyra Banks, Adriana Lima, and Candice Swanepoel, alongside new faces like Alex Consani and Lila Moss. That show also featured performances from Cher, BLACKPINK’s Lisa, and Tyla. The reboot came after a four-year hiatus, which began in 2019 amid controversy over exclusionary comments from former executive Ed Razek.
LVMH Reportedly in Talks to Sell Marc Jacobs for $1 Billion
After nearly three decades under LVMH, Marc Jacobs may soon be changing hands. According to a report from The Wall Street Journal, the luxury conglomerate is exploring a potential $1 billion sale of the American designer’s namesake label, with discussions reportedly underway with groups like Authentic Brands (owner of Reebok), WHP Global (behind Vera Wang), and Bluestar Alliance (which recently acquired Off-White and Palm Angels). The rumored move comes as LVMH faces a broader luxury slowdown, reporting a 9% drop in Fashion and Leather Goods sales—its largest revenue stream. During an investor call, LVMH CFO Cécile Cabanis remarked, “We will not keep brands if we believe they are not a good add-on, or we are not the right operator to operate them.” If finalized, the sale would mark yet another exit in a year that has already seen LVMH divest from Stella McCartney and Off-White. For Marc Jacobs, a shift away from the prestige of LVMH could raise questions about its future positioning in the luxury hierarchy.
Versace Skips Runway For Intimate Presentation for Dario Vitale’s Debut
Versace is rewriting the rulebook for Dario Vitale’s much-anticipated debut. Instead of a traditional runway spectacle, the house confirmed that its new creative director will unveil his first collection in a private event in Milan on September 26. Vitale, formerly Miu Miu’s design director and Miuccia Prada’s right-hand man, steps into the role following Versace’s $1.25 billion acquisition by Capri Holdings—a deal still pending final closure. This will be the first Versace presentation in nearly three decades without Donatella Versace’s creative direction, as she transitions into a new role as global ambassador. While many expected a splashy relaunch, the brand is opting for a quieter reset—what Lorenzo Bertelli, son of Patrizio and Miuccia Prada, once described as “an evolution made of small and constant steps.” The upcoming event, which promises to “honor the past and imagine the future,” will be a defining moment for Vitale as he takes on the challenge of revitalizing one of Italy’s most storied fashion houses.
