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href="https://www.milleworld.com/?cat=4261">Fashion</a> <!--Post Category End--> </div> <h1 class="post--title"> Wegz and KOTN Just Delivered One of the Coolest World Cup Drops Yet </h1> <div class="post--meta the--author--name"> <!--Post Author Start--> BY<a href="https://www.milleworld.com/author/milleteam/" title="Posts by Mille Team" rel="author">Mille Team</a><!--Post Author End--> </div> <div class="post--time"> <span>June 19, 2026</span> </div> <div class="theme--spacer" style="height: calc(var(--general-space) / 2);"></div> <img data-src="https://www.milleworld.com/image_provider_2/webroot/img.php?w=1000&crop-to-fit&q=90&src=https://www.milleworld.com/wp-content/uploads/2026/06/Wegz-and-Kotn-have-teamed-up-on-a-limited-edition-World-Cup-tee-inspired-by-the-streets-where-fo.jpg" src="https://www.milleworld.com/wp-content/themes/mille-world-3/assets/images/preloaders/preloader.gif" class="lazy featured--image" loading="lazy" alt="Wegz and KOTN Just Delivered One of the Coolest 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This year’s tournament is a historic one for the Arab world, with a record eight Arab nations qualifying for the competition, including Algeria, Egypt, Iraq, Jordan, Morocco, Qatar, Saudi Arabia, and Tunisia. It marks the strongest Arab presence in World Cup history and has sparked a wave of <a href="https://www.milleworld.com/world-cup-merch-arab-brands/">football-inspired fashion drops.</a> The latest comes courtesy of <a href="https://www.milleworld.com/wegz-caps-busy-year-with-aqareb-side-b/">Egyptian rap superstar</a> Wegz, who has teamed up with Canadian-Egyptian fashion label <a href="https://www.milleworld.com/kotn-spring-2025-campaign/">KOTN</a> on a limited-edition World Cup T-shirt inspired by the streets where football begins.</p> <p class="wp-block-paragraph">Inspired by the makeshift matches many of us grew up playing, the campaign imagines a world where concrete becomes a pitch, socks and rubber bands become a ball, and complete strangers become teammates for 90 minutes. Directed by Egyptian filmmaker Hussein Mardini, the visuals tap into a universal football memory that feels instantly familiar whether you grew up in Cairo, Casablanca, Amman, or Baghdad.</p> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DZvPPvhTUVv/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:16px;"> <a href="https://www.instagram.com/reel/DZvPPvhTUVv/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> <p></p></a> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DZvPPvhTUVv/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Kotn (@kotn)</a></p> <!--Advertisement Start--><div class="ad-box"> <div class="theme--ads vert desktop--ads" id="div-gpt-ad-1660465822982-23336713656"> <script> googletag.cmd.push(function() { googletag.display("div-gpt-ad-1660465822982-23336713656"); }); </script> </div> </div><!--Advertisement End--> </div> </blockquote> <p><script async src="//www.instagram.com/embed.js"></script></p> <p class="wp-block-paragraph">The release also arrives at a particularly exciting moment for Egyptian football. After missing out on the 2022 World Cup in Qatar, Egypt is back on football’s biggest stage, joining a historic cohort of Arab nations competing across North America this summer. The Pharaohs have already shown flashes of promise, earning a hard-fought draw against Belgium in their opening match as they continue their search for a first-ever World Cup victory.</p> <p class="wp-block-paragraph">Wegz and KOTN are not alone in tapping into the moment. Across the region, a growing number of Arab brands have been releasing unofficial World Cup merchandise, from football-inspired jerseys and graphic tees to scarves that allow supporters to wear their allegiances on their sleeves. </p> <!--Advertisement Start--><div class="ad-box"> <div class="theme--ads vert desktop--ads" id="div-gpt-ad-1660465822982-23337835400"> <script> googletag.cmd.push(function() { googletag.display("div-gpt-ad-1660465822982-23337835400"); }); </script> </div> </div><!--Advertisement End--> <p class="wp-block-paragraph">The collab also comes as the musician is preparing for a landmark North American run. The Alexandria-born rap heavyweight, born Ahmed Ali Shahat, is currently gearing up for a series of appearances across the continent, marking another milestone in a career that has steadily transformed him from regional star into one of the Arab world’s most recognizable musical exports.</p> <p class="wp-block-paragraph">To celebrate the launch, KOTN will host a pop-up on June 19 at its Ossington location in Toronto, one of the tournament’s key host cities. Because if there is one thing this World Cup has made clear, it is that football culture does not stop at the stadium gates. Sometimes it looks like a sold-out match. Other times, it looks like a really good T-shirt.</p> <p class="wp-block-paragraph"></p> <!--Advertisement Start--><div class="ad-box"> <div class="theme--ads vert desktop--ads" id="div-gpt-ad-1660465822982-23337838745"> <script> googletag.cmd.push(function() { googletag.display("div-gpt-ad-1660465822982-23337838745"); }); </script> </div> </div><!--Advertisement End--> </div> <div class="post--after"> <!--Post Tags Start--> <!--Post Tags End--> </div> </div> <!--Post Side advertisement Start--> <style> .single .single-sidebar-container .half-1{ height: 33%; } .single .single-sidebar-container .half-3 { top: 42%; } </style> <div class="single-sidebar-container"> <div class="half half-1"> <div class="single-sidebar-container-inner-sticky"> <!--Advertisement Start--><div class="ad-box"> <div class="theme--ads vert desktop--ads" id="div-gpt-ad-1660465822982-23337815267"> <script> googletag.cmd.push(function() { googletag.display("div-gpt-ad-1660465822982-23337815267"); }); </script> 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class="theme--ads vert desktop--ads" id="div-gpt-ad-1660465822982-23337838745"> <script> googletag.cmd.push(function() { googletag.display("div-gpt-ad-1660465822982-23337838745"); }); </script> </div> </div><div class="theme--spacer" style="height: calc(var(--general-space) / 2);"></div><!--Advertisement End--> </div> </div> <!-- Post Recommends Start --> <div id="postRecommends"> </div> <!-- Post Recommends End --> </div> <!--Post Side advertisement End--></div> <!--Post Content End--> </div> </div> <!-- PAGE CONTENT END --> <!--Post Related Stories Start--> <section class="section--break break--related--stories break--explore normal--padding pt-0"> <div class="container"> <h2 class="section--title">Related Stories</h2> <div class="post--list related--stories post--small" > <ul> <li class="post--item grid-item post--standard thefirstone "> <div class="post--image"> <a class="hover--effect" 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