Last week, H&M and Mugler staged a multi-sensory fashion show at the Park Avenue Armory in Manhattan, New York to celebrate the forthcoming launch of their much-anticipated collection. Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon, and more were all in attendance to watch performances from Shygirl and Amaarae as catwalk stars such as Irina Shayk, Paloma Elsesser, and Eva Herzigova strutted down the circular catwalk wearing pieces from the new H&M x Mugler collaboration, launching on May 11 online and in 120 stores globally, including in our region.
For the highly-anticipated offering, Mugler creative director Casey Cadwallader’s spiral-cut and curve-hugging designs have been reimagined for the haute street, and include black corset tops, mesh catsuits, spiral Lycra-inset jeans, bodycon dresses, mesh gloves, and a selection of menswear and jewelry. As for the prices, pieces range from $34.99 to $749, meaning that there is something for everyone’s budget.
“I’ve always believed that a collection should be available to people. I don’t believe that fashion should be for the exclusive few. That’s the way that I’ve always designed,” Cadwallader said at a press conference in New York last week. “When the project to collaborate with H&M came about, I viewed it as a huge opportunity to get more people what they want,” he added. “I get a lot of messages on my Instagram — ‘I want Mugler but I can’t get it,’ ‘I’m a nurse and I really want to feel fab too.’ Come to H&M. I want people to enjoy it and I want everyone to have it; I have a very democratic opinion about that,” he said.
Since 2004, H&M has been democratizing high-fashion by teaming up with luxury fashion houses and designers to offer global audiences the chance to own special pieces of high-end designer history. In the past, the retailer has collaborated with Karl Lagerfeld, Rei Kawakubo, Alexander Wang, Giambattista Valli, Kenzo, Balmain, and more. Considering the majority of these H&M collections sell out within hours and hit the resale market for two or three times the price of the originals, we suggest you start saving up from now. Below, find out where you can purchase the collection in the Middle East.
Dubai Mall, Mall of the Emirates, and YAS Mall
Red Sea Mall and Riyadh Park
First Avenue & The Forum, The Avenues Mall
Bahrain City Centre
The collection will be available online in the UAE, Saudi Arabia, and Kuwait on May 11.