{"id":28951,"date":"2020-04-21T00:00:00","date_gmt":"2020-04-21T00:00:00","guid":{"rendered":"https:\/\/www.milleworld.com\/dubai-rent-waive-coronavirus-alserkal-avenue\/"},"modified":"2020-04-21T00:00:00","modified_gmt":"2020-04-21T00:00:00","slug":"dubai-rent-waive-coronavirus-alserkal-avenue","status":"publish","type":"post","link":"https:\/\/www.milleworld.com\/dubai-rent-waive-coronavirus-alserkal-avenue\/","title":{"rendered":"Alserkal Avenue Waives Rent for Three Months In Response to Coronavirus"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With exhibitions and art fairs cancelled due to coronavirus, the art world has taken a massive hit and the region is no exception. In Dubai, <a href=\"https:\/\/www.milleworld.com\/alserkal-avenue-londons-whitechapel-gallery\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alserkal Avenue<\/a>\u2014the city\u2019s biggest gallery district\u2014has come to a complete halt, with many of its galleries having closed in the face of the pandemic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the area has gone quiet, the organisation behind it is coming to its rescue, with businessowners having been granted a three-month rent waiver.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The move comes after all of Alserkal Avenue\u2019s events and exhibitions having been cancelled, including <a href=\"https:\/\/www.milleworld.com\/alserkal-avenue-online-exhibitions-coronavirus\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alserkal Art Week<\/a>, Cinema Akil\u2019s film screening, and Concrete\u2019s exhibition <\/span><i><span style=\"font-weight: 400;\">New Waves: <a href=\"https:\/\/www.milleworld.com\/a-new-exhibition-celebrates-moroccos-modernist-master\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mohamed Melehi<\/a> and the Casablanca Art School Archives<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.milleworld.com\/art-dubai-2020-online-art-fair\/\" target=\"_blank\" rel=\"noopener noreferrer\">exhibitions having moved online<\/a>, to circumvent the loss of income for business owners that has come with the decision to go digital, Alserkal Avenue launched a \u201cPay It Forward\u201d programme that grants them a three-month rent waiver.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business owners in the Dubai creative hub were asked to apply for a subsidy that would be granted in exchange for community support. This means that businessowners must propose different ways to help each other or members of the public. According to Vilma Jurkute, Alserkal\u2019s director, the \u2018Pay it Forward\u2019 program has already seen the community share knowledge with one another, give charitable donations, and commission <a href=\"https:\/\/www.milleworld.com\/huda-kattan-freelance-makeup-artists\/\" target=\"_blank\" rel=\"noopener noreferrer\">freelancers<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">This was a collective agreement. We understand the importance of sharing success and sharing the loss, too. We are looking at this from a community aspect,\u201d <\/span><a href=\"https:\/\/www.thenational.ae\/arts-culture\/art\/it-s-like-a-gift-alserkal-avenue-waives-rent-for-three-months-for-art-galleries-and-businesses-1.1006306\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Jurkute<\/span><\/a><span style=\"font-weight: 400;\"> said.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With exhibitions and art fairs cancelled due to coronavirus, the art world has taken a massive hit and the region is no exception. In Dubai, Alserkal Avenue\u2014the city\u2019s biggest gallery district\u2014has come to a complete halt, with many of its galleries having closed in the face of the pandemic.\u00a0 Although the area has gone quiet, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":28952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4190],"tags":[12640,6631,12641,12642,7807,11866,4266,4847,12643,12644,9183,12645],"primary_tag":[11867],"ppma_author":[4226],"acf":[],"authors":[{"term_id":4226,"user_id":16,"is_guest":0,"slug":"milleteam","display_name":"Mille Team","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/3efa852a4a27023eb0b89acfd128ed1a?s=96&d=mm&r=g","description":"","first_name":"","last_name":"","user_url":""}],"_links":{"self":[{"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/posts\/28951"}],"collection":[{"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/comments?post=28951"}],"version-history":[{"count":0,"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/posts\/28951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/media\/28952"}],"wp:attachment":[{"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/media?parent=28951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/categories?post=28951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/tags?post=28951"},{"taxonomy":"primary_tag","embeddable":true,"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/primary_tag?post=28951"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.milleworld.com\/wp-json\/wp\/v2\/ppma_author?post=28951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}