Yoon Ahn Reimagines the Iconic Bvlgari Serpenti in New Collection

And Bella Hadid gives it a major serve

Few designs are as timeless as Bvlgari’s Serpenti, and it has just gotten a major, modern twist. The Italian fashion house just partnered up with cult Korean-American designer Yoon Ahn for a limited-edition handbag and accessories collection.

EntitledSerpenti Through the Eyes of Ambush’, the collection sees the iconic pieces reimagined through Yoon’s vision, among them the signature Serpenti Forever bag.

With a campaign shot by industry-favourite Tyler Mitchell—who was the first Black photographer to shoot a cover of US Vogue—the series features Bella Hadid, making the collection a pivotal moment for Bvlgari.

“For this capsule collection I wanted to express the bold and contemporary character of Serpenti. Snakes are wondrous and fascinating creatures of nature but with Bvlgari they also became a symbol of glamour in constant evolution. Natural beauty meets human creation, all guided by a contemporary aesthetic.”

Yoon also added her avant-garde touch to the iconic collection by accentuating its typical shapes, and adding chunky metallic details, with a palette comprised of black, blue, purple and bright green.

“To collaborate with a young powerful woman like Yoon is for Bvlgari an incredibly inspiring experience. The visionary designer has reimagined our icon of glamour Serpenti with her unbridled creative approach achieving an entirely unexpected result. Once more, the Bvlgari snake amazes and surprises,” said Mireia Lopez Montoya, Bvlgari’s Accessory Unit Managing Director.

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