Style World
Style

A Breath of Oxygen As A Shopping Guide

Shop responsibly

by

It goes without saying that fashion as we know it, is changing right now. We became more discerning, understanding that power shifts can be triggered by paying attention to what we consume. 

The shift to sustainable shopping has been growing in the last few years, as we all collectively grew more and more aware of the impact the fashion industry has on the climate.

In a time where the structures of the world as we know them are collapsing, it’s fair to say that responsible shopping is now one of everyone’s priorities, making brands rethink the whole fashion ecosystem.

Introducing YOOXYGEN: ‘the destination and platform for innovative brands and products from around the world dedicated to making fashion socially and environmentally responsible.’

BE COOL, BE CONSCIOUS! That is the message behind a project that aims to reconcile ethics with style.

Better for people, animals, the planet, and the innovators, these are the four attributes, or pillars of the initiative, seeking to implement real change in our everyday lives.

To get you started, we’ve gathered a quick round-up of our favourite pieces.

Womenswear Picks

FAITHFULL THE BRAND, KIONA Midi Dress

DESIGNERS, REMIX, KACY Long Strap Dress

NINETY PERCENT, Ribbed Racer Front Dress

ADIDAS by STELLA McCARTNEY, TP Crop P.Blue

NINETY PERCENT, Tie Dye Stripe Open Back Body

NINETY PERCENT, Long dress

SHARON CHO x YOOX, Coat

ARTKNIT STUDIOS x YOOX, Sweater

ARTKNIT STUDIOS x YOOX, Knee length skirts

PURA UTZ, Handbag

Menswear Picks

MYAR, E.I. ESERCITO ITALIANO PANT – 1990’S, Cropped pants

DEDICATED, Sartorial jacket

WALTON FORD, Walton-Ford Parley

KIDSOFBROKENFUTURE, Christ Shirt

TOMS, White Canvas Carlo

VEJA, Sneakers

MATT & NAT, Backpack

 

ECOALF, Down jacket

BETHANY WILLIAMS, Casual pants

ECOALF, Berlin Backpack

Share this article