A Breath of Oxygen As A Shopping Guide

Shop responsibly

It goes without saying that fashion as we know it, is changing right now. We became more discerning, understanding that power shifts can be triggered by paying attention to what we consume. 

The shift to sustainable shopping has been growing in the last few years, as we all collectively grew more and more aware of the impact the fashion industry has on the climate.

In a time where the structures of the world as we know them are collapsing, it’s fair to say that responsible shopping is now one of everyone’s priorities, making brands rethink the whole fashion ecosystem.

Introducing YOOXYGEN: ‘the destination and platform for innovative brands and products from around the world dedicated to making fashion socially and environmentally responsible.’

BE COOL, BE CONSCIOUS! That is the message behind a project that aims to reconcile ethics with style.

Better for people, animals, the planet, and the innovators, these are the four attributes, or pillars of the initiative, seeking to implement real change in our everyday lives.

To get you started, we’ve gathered a quick round-up of our favourite pieces.

Womenswear Picks

FAITHFULL THE BRAND, KIONA Midi Dress

FAITHFULL THE BRAND, KIONA Midi Dress
yoox.com

DESIGNERS, REMIX, KACY Long Strap Dress

DESIGNERS, REMIX, KACY Long Strap Dress
yoox.com

NINETY PERCENT, Ribbed Racer Front Dress

 NINETY PERCENT RIBBED RACER FRONT DRESS
yoox.com

ADIDAS by STELLA McCARTNEY, TP Crop P.Blue

 ADIDAS by STELLA McCARTNEY TP CROP P.BLUE
yoox.com

NINETY PERCENT, Tie Dye Stripe Open Back Body

NINETY PERCENT TIE DYE STRIPE OPEN BACK BODY
yoox.com

NINETY PERCENT, Long dress

NINETY PERCENT Long dresses
yoox.com

SHARON CHO x YOOX, Coat

SHARON CHO x YOOX Coat
yoox.com

ARTKNIT STUDIOS x YOOX, Sweater

ARTKNIT STUDIOS x YOOX Sweater
yoox.com

ARTKNIT STUDIOS x YOOX, Knee length skirts

ARTKNIT STUDIOS x YOOX Knee length skirt
yoox.com

PURA UTZ, Handbag

PURA UTZ Handbag
yoox.com

Menswear Picks

MYAR, E.I. ESERCITO ITALIANO PANT – 1990’S, Cropped pants

MYAR, E.I. ESERCITO ITALIANO PANT - 1990'S, Cropped pant
yoox.com

DEDICATED, Sartorial jacket

DEDICATED., Sartorial jacket
yoox.com

WALTON FORD, Walton-Ford Parley

WALTON FORD, Walton-Ford Parley
yoox.com

KIDSOFBROKENFUTURE, Christ Shirt

yoox.com

TOMS, White Canvas Carlo

TOMS WHITE CANVAS CARLO
yoox.com

VEJA, Sneakers

VEJA Sneakers
yoox.com

MATT & NAT, Backpack

 

MATT & NAT Backpack
yoox.com

ECOALF, Down jacket

ECOALF Down jacket
yoox.com

BETHANY WILLIAMS, Casual pants

BETHANY WILLIAMS Casual pants
yoox.com

ECOALF, Berlin Backpack

ECOALF BERLIN BACKPACK
yoox.com

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