It goes without saying that fashion as we know it, is changing right now. We became more discerning, understanding that power shifts can be triggered by paying attention to what we consume.
The shift to sustainable shopping has been growing in the last few years, as we all collectively grew more and more aware of the impact the fashion industry has on the climate.
In a time where the structures of the world as we know them are collapsing, it’s fair to say that responsible shopping is now one of everyone’s priorities, making brands rethink the whole fashion ecosystem.
Introducing YOOXYGEN: ‘the destination and platform for innovative brands and products from around the world dedicated to making fashion socially and environmentally responsible.’
BE COOL, BE CONSCIOUS! That is the message behind a project that aims to reconcile ethics with style.
Better for people, animals, the planet, and the innovators, these are the four attributes, or pillars of the initiative, seeking to implement real change in our everyday lives.
To get you started, we’ve gathered a quick round-up of our favourite pieces.
FAITHFULL THE BRAND, KIONA Midi Dress
DESIGNERS, REMIX, KACY Long Strap Dress
NINETY PERCENT, Ribbed Racer Front Dress
ADIDAS by STELLA McCARTNEY, TP Crop P.Blue
NINETY PERCENT, Tie Dye Stripe Open Back Body
NINETY PERCENT, Long dress
SHARON CHO x YOOX, Coat
ARTKNIT STUDIOS x YOOX, Sweater
ARTKNIT STUDIOS x YOOX, Knee length skirts
PURA UTZ, Handbag
MYAR, E.I. ESERCITO ITALIANO PANT – 1990’S, Cropped pants
DEDICATED, Sartorial jacket
WALTON FORD, Walton-Ford Parley
KIDSOFBROKENFUTURE, Christ Shirt
TOMS, White Canvas Carlo
MATT & NAT, Backpack