Young People Don’t Want to Buy Fast Fashion Anymore

It’s confirmed.

There’s no questioning the damage fashion has caused our environment. The industry is the world’s second biggest polluter (that’s after oil), and a lot of it is specific to fast fashion. We’re not even talking about the prevalence of exploitative working conditions in the industry.  

Needless to say, the 30-dirham jeans you’re buying are just not worth it. And it seems, young people understand this. A recent study conducted by Samsung DX just found that 60 percent of young adults are ready to ditch fast fashion altogether. 

And yes, the findings are directly tied to the effects of the pandemic. The report found that due to the lockdowns over the past year, 40 percent of millennials found that they only actually wear a handful of their outfits, which ultimately inspired them to change their wardrobe habits. Afterall, 85 percent of clothes are sent to landfills every year anyway. 

The news is certainly great, considering that fashion is responsible for four percent of global waste and 10 percent of all carbon emissions. 

The study polled 1500 people between the ages of 16 and 35, and even found that 25 percent of those surveyed attempted to make their own clothes for the sake of sustainability. One of the biggest findings, however (perhaps, most troubling too) is that 30 percent of those surveyed said they wouldn’t know how to start their eco-friendly fashion journey. 

If you’re among those still wondering where to begin, shopping these ethical homegrown labels is a good place to start. 

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