If you’ve ever had your heart mildly shattered—or spectacularly imploded—by a Moroccan (haven’t we all?), consider this your reparations. All My Exes Live in Morocco, the new capsule drop by Moroccan-American designer Zina Louhaichy, is equal parts fashion collection and commemorative gesture. A wearable certificate of survival, if you will— Proof that you made it out the other side. “There’s this ongoing joke that everyone has a Moroccan ex,” Louhaichy tells MILLE. “And somehow, we’ve all ended up as the heartbreakers or the broken.”
Inspired by a T-shirt from Gavyn Winchester that read All My Exes Live in Brooklyn, the collection began with a simple idea: “Let me reimagine this—but Moroccan style.” What followed was a limited-edition capsule collection of hand-painted tees, produced by Louhaichy herself in her Brooklyn apartment and imbued with the kind of personal storytelling rarely seen in streetwear. “I blast Moroccan wedding music, prep my materials, and get to work,” she explains of her creative process. “At some point I panic because I’ve gotten black paint all over my mom’s white bathtub, scrub it out, my boyfriend reassures me, and then I do it all over again.” There’s an intimacy in that process, a tactile expression of memory and mischief that feels closer to performance art than fashion production. No two shirts are alike, and they’re not meant to be.
For the ultra-viral campaign, Louhaichy returned to Casablanca, where her family is from. She didn’t cast professional models; instead, she tapped Barcelona-based Moroccan photographer Osama Ahdi to lens her aunties and locals wearing the hoodies and t-shirts on the street. “Casablanca is in my blood,” she says. “Including my aunties felt like the most natural thing. Their stories, their humor, their wisdom—it’s all in the fabric of who I am.”
Louhaichy launched her namesake brand as a platform for playful resistance—against cultural flattening, against reductive narratives, against the idea that North African women must dress a certain way to be seen or accepted. Designed and produced in Brooklyn but imagined through the lens of Moroccan heritage, Louhaichy exists in the in-between. That, too, is intentional. “I started Louhaichy because I didn’t see anything that looked like me,” she shares. “As a child of the diaspora, I wanted to create a space that felt familiar and rebellious all at once—something that could honor where we come from while building something new.” Her background in acting and film bleeds through in the brand’s visual storytelling. It’s no surprise, then, that her designs have made appearances at Cannes, featured in Teen Vogue, and earned spots on red carpets that rarely make room for designers like her.
All My Exes Live In Moroccois a one-time drop (“if you don’t get it now, it’s gone”), with pre-orders at louhaichy.com, with sizes ranging from S to 5X. Custom options are available—but only for customers based in Africa and the Middle East. It’s a quiet nod to the community it was made for. And if you see me rocking one of these around town, mind your business.
