Building on the momentum of the DIMA MAGHREB knuckle-rings, NYC-based Moroccan label Zina Louhaichy has just announced the release of a special-edition drop, expanding the offering from a single design to three distinct variations.
Coinciding with Eid Al Fitr, the latest iterations move away from the original ‘DIMA MAGHREB’ slogan in favor of a direct message of solidarity. Across three versions, each set of rings centers a nation still navigating the weight of ongoing conflict, engraved with ‘FREE PALESTINE’, ‘FREE CONGO’, or ‘FREE SUDAN.’
To bring the new creations to life, the founder of the eponymous label wrote, cast, and directed a series of videos and portrait pictures, placing the rings within everyday New York settings while centering Palestinian, Sudanese, and Congolese voices throughout.
All proceeds will be donated, with customers given the option to direct their purchase toward one of three NGOs per country. For Sudan, options include Women for Women, an organization that aims at supporting women in conflict; Mutual Aid Sudan, an association for emergency funding and relief; and Alight Sudan, a charity focused on medical care and humanitarian aid.
For Palestine, beneficiaries also include Women for Women; the Palestine Children’s Relief Fund (PCRF), a foundation which provides medical care for children and supports local doctors; as well as Healing Our Homeland, a non-profit that seeks to deliver food, medicine, and emergency relief.
Meanwhile, for the Democratic Republic of Congo, proceeds can also be directed towards Women for Women, alongside RFLGD, a feminist fund addressing gender-based violence, and Goma Actif, which provides emergency and community-based support.