A year since its official launch, Emirati cultural hub BRED shows no signs of slowing down. In 2023, the platform established itself as the first neo-cultural music festival in the region by organizing a sonic gathering in the heart of the UAE, namely Abu Dhabi. 12-months-later, organizers are back with a rich slate of events to look forward to and save the date for.
Unveiling plans for the sophomore edition of their festival, BRED Abu Dhabi 2024 is scheduled to take place from April 24 to April 28 on Yas Island much like its debut last year. Organized by UAE-based experiential collective Brag, in partnership with the Department of Culture and Tourism and streetwear gurus Hypebeast, ticket-holders will be treated to a carnival of gigs and satellite events from live performances and exclusive drops by regional fashion brands to art and local food concepts, and more.
To celebrate the upcoming rendezvous, a mini-documentary was released which provides an intimate behind-the-scenes look at the meticulous planning and creative energy that goes into curating such an event. Lensed by Palestinian director Ashraf Dowani, the feature, titled It’s Our Time, follows six artists across six different locations in the Arab World and aims to present how creatives, regardless of their field, communicate through their respective mediums.
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Through intimate interviews, in-depth conversations, and never-seen-before footage, viewers are invited to follow the journeys of British-Lebanese DJ Saliah, Ajman-based rapper and producer Saud G, Tunisian fashion designer Midos, Scottish-Emirati photographer Zayed Al Haddar, Kuwaiti creative director Tareq Qaddumi, and Levantine art curator Ahmad Makari.
Including details and sneak peeks of what can be expected from the upcoming edition, as the date draws near and the anticipation becomes palpable, BRED is set to be one of the main events to not miss in the first quarter of 2024.
