After joining Bottega Veneta in 2018, and famously taking it offline that same year, British designer Daniel Lee is taking a step back from the Italian luxury label.
The news of the “joint decision to end their collaboration” came last night as a shock for the fashion world. Under Lee’s tenure, Veneta skyrocketed into a sought-after label, marketing a new lime green color as its signature and becoming a cult-favorite across the globe.
Daniel Lee, who worked with Celine’s Phoebe Philo in the past, uprooted the brand after Tomas Meier’s reign, which lasted two decades. In the three years under Lee’s direction, Bottega went from a discreet fashion label to a millennial and Gen Z go-to. The fashion house took on the likes of Travis Scott and Missy Elliot as faces of the brand, and maintained popularity despite completely ridding themselves of a social media presence.
The label’s press release asserted that Kering has plans to announce ‘a new creative organization’ for Bottega ‘soon’. Many are speculating, due to the terminology of the announcement, that Bottega will see a team of designers at its helm instead of a singular creative director.