Celebrated Moroccan artist Hassan Hajjaj, of Andy Wahloo, partnered with longtime friends Edson Sabajo and Guillaume “Gee” Schmidt, of streetwear line Patta, to create a unique capsule collection of ready-to-wear essentials just in time for spring. The range of ready-to-wear includes boxy hooded sweaters, T-shirts emblazoned with Arabic script and motifs like the khamsa, reversible bomber jackets, and a black cross shoulder bag.
Each piece from the collection captures the spirit of Hajjaj’s native Morocco, and to celebrate the launch of the collaboration, Patta and Andy Wahloo created a tea, grown in the North African country and resourced from around the world, available in a limited edition metal box, exclusively at Patta’s Amsterdam store. The colorful lookbook was also shot by the Moroccan photographer in his trademark vibrant portraiture.
Although the designers of the cult Dutch streetwear brand and Hajjaj have known each other for years, this marks their first collaboration— They worked together on the successful Tommy x Patta collection in 2021 that saw Hajjaj shoot the capsule’s look book. “Patta is my extended family in Amsterdam and London, yet we come from two different spaces,” said Hajjaj. “I see myself in Patta— although I am a bit older— the fact that Patta is self-made and independent I can relate to that,” he told Mille.
Hajjaj founded Andy Wahloo in 2017. The name, which translates to “I have nothing” in darija, is a clever pun that came up one evening in a gathering with late Algerian singer Rachid Taha and Mourad Mazouz (he of the popular UAE eatery, Almaz by Momo) amongst others, after Hajjaj was called “The Andy Warhol of Marrakesh” to which Taha jokingly responded “Andy Wahloo.” He designed a bar-restaurant of the same name in Paris in 2003.
Meanwhile, Sabajo and Schmidt founded Patta in 2004 for the community by the community. The independant Amsterdam-based label that has stores in London and Milan, and held pop-ups in New York, Bangkok and Lagos, has teamed up with major brands like Nike and Reebok, to name just a few, in addition to collaborations with like-minded companies and people to churn out products “out of love and necessity, rather than profit and novelty,” to quote their brand motto.
The Patta x Andy Wahloo capsule collection will be available on Wednesday, April 19 at 3:00 p.m. GST on patta.nl, the Patta mobile app and in stores.
