Miuccia Prada has expanded her effortlessly sleek vision into the world of beauty. Introducing: Prada Beauty. Launched only a few days ago, on Aug. 1 to be more specific, the new range of skincare and makeup offers a selection of products, completing any Prada look for all the fashion addicts out there. From lipsticks, eyeshadows, foundation, and four skin care formulas, the new line is poised to stylishly transform your beauty game.
Drawing inspiration from the Italian fashion house’s extensive archive, Prada’s beauty team, led by makeup artist Lynsey Alexander and 3D artist Inès Marzat. were given access to 27,000 different patterns and textiles, ensuring that the formulas are consistent with the brands identity— marking the beauty line as an extension of the sought-after garments. The six varying eyeshadow palettes closely mimic Prada fabrics from previous collections– carefully-packaged in embossed palettes featuring the label’s famous inverted triangle logo that are adorned with four different shades, three neutral, and the last offering an eccentric touch to your make-up look.
When it comes to the lipsticks, the options are endless, with 26 shades to pick and choose from. The array of colors come in gold and silver packaging, and also feature the brand’s inverted triangle motif. Did we also mention that the lipsticks are refillable? Prada’s new range of foundations are also refillable, and come in 33 shades that offer a natural, dewy, and glowy base.
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As for the skincare range, products include a moisturizing face cream, serum, and a cleanser. It’s not the brand’s first foray into the booming beauty industry— Prada launched its first fragrance in the ‘90s.
Prada has been quite busy this summer. In addition to launching a sleek new collection of beauty products, the Italian house has also unveiled its latest fine jewelry collection, titled Eternal Gold, which is the first collection of 100% certified recycled gold by a global luxury brand.