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Save the Date: Abu Dhabi Announces Launch of BRED, the Region’s First Neo-Cultural Festival

To clear your calendar for

Following in the steps of its neighboring emirate Dubai, Abu Dhabi is on its way to position itself as one of the beacons of culture in the region, keen on being perceived as not only the capital of the UAE but also as a capital of all things music, art, and fashion in the Arab World and beyond. 

Following this week’s announcement of the city’s inaugural biennale launching in November 2024, more exciting news has been unveiled.. Marking an exciting debut in the history of the Middle East, Abu Dhabi will soon be welcoming the region’s first-ever neo-cultural festival: a five-day-long celebration of underground talent, inviting up and coming creative minds and intrigued visitors to partake in a one-of-a-kind experience that will bring all disciplines of artistic production to one prime location. 

Brought to you by Brag, an award-winning creative agency, in partnership with  Abu Dhabi’s Department of Culture and Tourism, BRED Abu Dhabi aims to cast a shining light on the region’s youth while promoting the metropolis’ rich diversity by bringing people from all walks of life together to observe the unique fusion of cultures that make Abu Dhabi the vibrant and cosmopolitan city it is today


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Une publication partagée par BRED Abu Dhabi (@bredabudhabi)

Through a dynamic and packed program of events, performances, and installations, including a space entirely curated and designed by Hypebeast, the gathering will showcase the best of urban art, music, fashion, and food by providing a unique opportunity to both local and regional artists to demonstrate their talent alongside internationally recognized names, with exclusive streetwear, bespoken art, street food, basketball showdowns, and gaming stints, expected to get underway from April 26 – 30 on Yas Island. 

The BRED Festival Pass, which provides access to the entire festival experience, can be obtained by visitors through BRED Abu Dhabi’s official website, available exclusively on a first-come first-serve basis, so we suggest you act fast.

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