13 Nov

The Luxury Retailer Bringing Plus-Size Fashion to the Region

11 Honoré is on a mission to bring size inclusivity to the world

Written By Amina Kaabi

Over the last few years, fashion brands have been making some bold moves towards inclusivity, expanding their size ranges to take account for women of all shapes and sizes.

 

But upon taking a closer look, one thing becomes clear: luxury fashion houses have yet to step away from the mould—one that’s largely only accounted for sizes 4 and under. High-street labels on the other hand have made it their mission to transform the industry, and it seems to be working. From Khloe Kardashian’s Good American to Premme, it’s become practically impossible today to break into the game without inclusive sizing.

 

When it comes to luxury fashion however, plus sized women seem to remain overlooked. But thanks to 11 Honoré, a shift is underway.

 

Launched in August 2017 by long-time fashion consultant Patrick Herning, the online retailer is revolutionizing the luxury space by working with designers to expand their range to include the long-underserved market of plus-sized women.

 

What started with just 14 designers, has now grown to include 50 others from Zac Posen, Naaeem Khan and Reem Acra to Prabal Gurung. The online retailer works with designers to expand their product offerings and have even collaborated on exclusive capsule collections to give consumers of all sizes access to the same high-end pieces.

 

Until now, the e-retailer’s offerings were only available to consumers in Europe and North America. But today, the company has announced its expansion to the Middle East, and will now ship to the UAE, Kuwait, Bahrain, and Saudi Arabia.

 

“As a brand, we are excited to expand our presence in the Middle East and provide women luxury offerings in sizes that previously weren’t available. The immediate success of 11 Honoré over the past year proves there is a desire and need for luxury apparel in US sizes 10 -24, and we look forward to providing women in the region a chance to experience the best designer options and specialty collections designed exclusively for her,” says Herning.

 

Considering the prevalence of luxury goods in the Middle East, and the lack of size inclusivity across the map, it’s safe to say the move is one to be welcomed.

 

11honore.com