The region’s fashion scene took a nosedive last year when Fashion Forward Dubai (FFWD) announced its cancellation. But things are finally looking up. The event is due to return for its 11th season later this year. According to the organisers, FFWD will take place in the Dubai Design District in October. But ahead of the main event, we can all get a taste of what to expect with a pop-up store in Jeddah starting this week.
Held at Saudi Arabia’s luxury boutique Rubaiyat, the pop-up (which runs until June 3) will bring together 12 Middle Eastern designers to showcase their hotly-anticipated Ramadan collections. And while we wait for all the details of FFWD’s big comeback, fashion enthusiasts can get excited about the five Arab designers who will be at the Jeddah pop-up. From Arwa Al Banawi to Noon by Noor, these are the collections you need to shop
Arwa Al Banawi
The Saudi designer (and MILLE favourite) just dropped her moon-inspired Ramadan collection earlier this month, and now from kaftans to hoodies, you’ll finally be able to shop her pieces.
Nasiba Hafiz
Since launching her brand in 2012, Nasiba Hafiz has become synonymous for her eccentric approach to design. For this season, the designer’s collection revives the use of traditional Syrian fabric, known as Saya.
Sarah’s Bag
The Lebanese label, known for their one-of-a-kind pieces is not to be missed. Although their designs are definitely worth splurging on, it’s the mission behind them that makes them a must-buy. The label works exclusively with underprivileged women in Lebanon to make the bags.
Noon by Noor
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Everyone from Solange Knowles to Katy Perry have donned Noon By Noor’s designs—and now you’ll also be able to. The Bahraini label will bring their SS19 collection to the Kingdom.
Rami Al Ali
If you’re looking to score the ultimate Eid dress, here’s your chance. Syrian-born, Dubai-based designer Rami Al Ali will be showcasing his latest collection.
