We’re not afraid to say it: Gen Z has spoken, and the days of the carefully curated Instagram feed and overly posed photos are over. Tiktok is now the name of the game, and the new wave is all about telling it how it is. What else can we expect from the most socially conscious generation of all time?
Luckily Gen Z is serving up all the Tiktok content we need to sustain us. So, we’re not short of options, especially right here in the region. Brands and retailers are making the pivot too. The latest to join the game? Italian luxury retailer YOOX. The online retailer hasn’t shied away from serving up its Gen Z clientele in recent years. From their Hi_Guy Z range to creating their very own video game—they’ve done it all, so the move to Tiktok only makes sense.
And as it stands, no matter the subject, there’s a corner of the social media app to give you a dose of exactly what you’re looking for, stripped all of the buffers we’d all come accustomed to. So, if you’re a fashion aficionado, you’ve probably already found yourself gravitating towards the app for that reason. That’s what happens when you scroll through a slew of high-quality videos rather than stagnant (and possibly digitally manipulated) photos that hardly illustrates what a piece really looks like.
@yooxMAKE IT BIG! Feel like a kid againEnter into a magical world filled with great ##YOOX gift ideas.♬ original sound – yoox
With YOOX making its way over to the app, we of course teamed up with the retailer to bring you the best the app has to offer. Looking for inspiration to spice up your next fit? We rounded up some of our favorite Arab Tiktok creators who will give you just that.
@twinshadbanحبيت صوت قلت اجربة للمقطع 😆 ##viral ##tiktokfashion♬ الصوت الأصلي – عبادي السبيعي♥️
Osama Al Naser
@osama.alnaser##stitch with @armieslammer I don’t own a lot of Emma clothes, but my best take on what Mrs. chamberlain would wear if she was a guy!♬ Forever & Always (Taylor’s Version) – Taylor Swift
@hadiaghalebهاي انا هادية و الأغنية دي معلقة في دماغي.. ايه رأيكم في اللوك الأزرق 💙💙💙💙 ##fashion ##wintermood♬ MM ALMAWDO3 M4 MSTAHIL – ʀ ᴀ ᴘ | ᴛ ʀ ᴇ ɴ ᴅ
@wahaboooI love this dance hahahha 😍 DC: @Joy ##dance ##foryou ##fyp ##uk♬ Nuestra Canción (feat. Vicente García) – Monsieur Periné
@lailaezzat2How to style Vests⛄️✨ Which style would you wear?☺️ ##fashion ##haul ##styling ##fyp♬ follow tommyxblake for more mashups at 700k – tommy blake 🧸
@morokistanFall Colors 🍂😍 ##outfit ##dubai ##fypシ ##modestfashion ##tiktoksalon ##fyp @romweofficial discount:Morokistan♬ love nwantiti – slowed + reverb – dTT