Ramadan, the sacred month of fasting, prayer, and reflection, holds profound significance for millions around the world. It’s a time marked by spirituality, generosity, and above all, unity. In the spirit of the holy month, Cartier has unveiled its captivating Ramadan campaign titled “The Moonlight Brings Us Together.”
Esteemed friends of the Maison, including Tunisian actor Dhafer L’Abidine, Egyptian actress and model Tara Emad, Lebanese actress Razane Jammal, prominent Emirati entrepreneur Anas Bukhash, and Saudi athlete Husein Alireza, came together to bring the universal message of togetherness that defines Ramadan to life in an enchanting 20-second video under the serenity of the moonlit night. The video is accompanied by a series of visuals of the campaign stars wearing signature pieces from the luxury Parisian fine jewelry house, such as the LOVE bracelet, Juste un Clou bangle, Trinity necklace, and a selection of the brand’s sleek watches.
The new campaign coincides with the centennial celebrations of Cartier’s Trinity collection. Launched in 1924, the range is known for its iconic design featuring three interlocking bands of yellow, white, and rose gold. Beyond its aesthetics, the line carries profound symbolism, representing themes of unity, love, and interconnectedness. In the context of the holy month, Cartier’s Trinity collection takes on added significance. Ramadan is a time of spiritual reflection, community, and togetherness, where people from diverse backgrounds come together to fast, pray, and celebrate. Whether it’s sharing a meal with loved ones, participating in charitable acts, or coming together in prayer, Ramadan fosters a sense of unity and solidarity among communities worldwide. The intertwined bands of the Trinity ring mirror the harmonious fusion of cultures and traditions cherished during this sacred ninth month of the Islamic calendar.
Sophie Doireau, CEO of Cartier Middle East, India, Africa, and Turkey, encapsulates the essence of this campaign: “Ramadan teaches us the strength of togetherness and the transformative power of connections. This year, Cartier honors the bonds that draw us closer, recognizing the moon’s remarkable ability to unite us. Through our Ramadan celebration, we aim to inspire moments of love, joy, and solidarity that will resonate for generations to come.”
Founded in 1847 by Louis-François Cartier, the Maison has a storied history of creating exquisite pieces that transcend time. From its humble beginnings in Paris to becoming an international symbol of luxury, Cartier has always been at the forefront of innovation and elegance. Yet, amidst all of the glamor, Cartier remains deeply rooted in the values of unity and connection.
