As much as we swear by our collection of heels, loafers, and flats, there is one footwear staple that will always reign supreme: the sneaker. Comfortable without compromising on style, the timeless shoe is a wardrobe essential with endless styling potential. When it comes to designs that are extremely wearable and timeless, few brands are as impactful as New Balance.
The American footwear company founded by William J. Riley in Boston, Massachusetts in 1906 was initially known for specializing in manufacturing arch supports and orthopedic shoes. This innovative approach naturally gained popularity, leading to the brand’s expansion and growth. By the 1930s, the brand expanded its product line to include footwear designed for athletes, particularly runners, leading to the introduction of its first running shoe, the Trackster, in 1960. The sneaker was the world’s first running shoe with a ripple sole, providing better traction and stability for runners, and helping solidify New Balance’s reputation as a leading brand in running shoes.
However, New Balance didn’t stop there, continuing to innovate and expand its product offerings via various technologies aimed at improving performance and comfort for athletes across different sports, in addition to style-forward designs, such as the classic 990 series, targeted towards the every day shopper. Take the brand’s WRPD runner, which debuted in August last year, for instance.
The perfect choice for comfort, style, and performance, the line of footwear blends cutting-edge technology with sleek aesthetics, appealing to both athletes and fashion enthusiasts alike. Packed with FuelCell technology— to provide maximum shock absorption and cushioning for easy runs or long-distances— the sneaker is perfect for your everyday running needs. It doesn’t matter whether you’re hitting the treadmills, tracks, or marathons— these shoes will ensure that you always feel like you’re walking on clouds.
When it comes to the aesthetics, these may just be the ultimate dad shoes (in the best way possible). The unconventional silhouette features a warped outsole design that includes a unique, wavy tread pattern, creating a distorted, futuristic feel. Meanwhile, the exaggerated crash pad design in the heel with the soft sculpted FuelCell technology and forefoot cushioning in the dual-layered midsole provide just the right amount of support to protect your ankles from the daily pressures of running and walking. The shoes come in a variety of colorways, including marine blue and electric green, that would pair well with slouchy slacks and summer dresses alike.
The WRPD sneakers are now available in New Balance stores in Dubai Mall and Yas Mall and Level Shoes in the UAE as well as online and in-store. On your mark, get set, go get them now!
