The all-women led Art d’Egypte crew is showcasing a historical event at one of the world’s seven wonders: The Pyramids of Giza. For the first time in around 4500 years, an international art exhibition, titled ‘Forever is Now’, is now being held at the sumptuous Giza plateau supervised by the Ministry of Tourism & Antiquities, the Ministry of Foreign Affairs, and under the international patronage of UNESCO.
“The Pyramids have a long, illustrious history of the extraordinary kind that has fascinated and inspired artists from all over the world,” said Nadine Abdel Ghaffar, Founder of Art D’Égypte, “I’m thrilled to share what will be an unforgettable encounter with the union of art, history, and heritage” she added.
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Placing the onus on democratising the industry of the arts while spotlighting Egypt’s thrilling heritage, the fourth iteration of the group’s iconically famed series of exhibitions is welcoming several renowned artists and acclaimed figures including French creative JR, Italian sculptor Lorenzo Quinn as well as his American equivalent Gisela Colon to name just them.
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Open until November 7, the exhibition takes visitors on a tour across 11 emblematic spots surrounding the pharaonic site with grand-scale installations, breathtaking optical illusions and dazzling pieces of creative work. One in particular has managed to garner more attention than the others and that’s AI-DA’s – the world’s first ultra-realistic robot/artist who will be visiting the land of the pharaohs for the first time. On this occasion, the human-looking machine will reveal its work at the Great Pyramids in a symbolic performance where the antiquity era meets the neo-futuristic tomorrow.
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Blending ancient history and contemporary art together, the project has thoroughly been supported by a large panel of partners which notably includes the U.S. and Swiss embassies in Egypt, MO4 Network, as well as Orange, who agreed to provide full Wifi coverage all around the mystic location to enhance the overall experience of attendees. And it doesn’t end there. The exhibit also comes with a dedicated mobile app that provides information, insight and perspective on the several installations, its different activities, and Art D’Égypte’s endeavours up until now.
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Designed to be enjoyed in real life but shared online, the organisers have staged a once-in-a-lifetime event many will remember for a long-time. Launched last week by award-winning artist Pharrell Williams, we hope that the significance of the month of October will give birth to some memorable nights at the museum.
