After having already donated a 3D high definition microscope to the Spallanzani Hospital—a scientific research and treatment institute in Rome—a month ago, Italian luxury brand Bvlgari just announced they will also be producing and donating hydro-alcoholic gel.
Collaborating with its partner ICR Cosmetics, the brand promised to produce hundreds of thousand of bottles in the coming two months, which would be packaged in recyclable 75ml bottles through the Protezione Civile (Italian Civil Protection Department).
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Hand in Hand with Italy. In these uncertain times, Bvlgari feel compelled to act, and to take real steps towards aiding our fellow citizens. To help face the crisis of COVID-19, we have now transformed Bvlgari Fragrance production into a stream of free hand sanitizers for Italian public services. As proud Italians, we hold this responsibility to our country close to our hearts. We will continue to create and donate these vital supplies as long as it takes to keep people safe, in partnership with our trusted partner, ICR, and with the remarkable dedication of our manufacturing teams. Together, we will overcome. . . . #BvlgariSupportsItaly #iorestoacasa #fightcovid19 #SafeHands #LVMHjoinsForces
“I believe as a major economic actor and symbol of Italy, Bvlgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19. Thanks to our fragrance expertise we have been able to develop together with ICR a “hand cleansing gel with sanitizer” which will be manufactured in our Lodi Factory already making our high-end perfumes and hotels amenities. Aware of the difficult situation we are experiencing, we believe it is our duty to contribute with our know-how and production facilities and we thank the Italian Civil Protection Department who will take care of the collection and distribution”, affirmed Bvlgari CEO Jean-Christophe Babin.
Bvlgari is also part of the LVMH group, which announced it would be producing 50 tons of sanitizing gel per week in their Dior, Guerlain and Givenchy factories for French hospitals.