Despite having always been taboo in most parts of the world—perhaps more so in the region than most places—a recent (and well overdue) conversation on gender-fluidity has seen men’s makeup rise to the mainstream in the last few years. And with Chanel creating their first ever men’s makeup line, it’s safe to say we’ll definitely be seeing more men painting their faces than ever before.
Set to launch in South Korea this September, and then roll out globally later in the year, the makeup range—aptly titled ‘Boy de Chanel’—is a three-piece collection made of everyday essentials: a foundation, lip balm, and eyebrow pencil.
Blurring gender lines and boundaries is anything but new to the fashion house. Gabrielle Chanel was known for doing exactly that. Their iconic Boy Bag, named after Boy Capel (Chanel’s lover), was actually inspired by her tendency to go against the grain and opt for outfits and accents that were often viewed as masculine.
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men”, said the luxury house in a statement.
Though the new makeup line offers a less than diverse foundation range, with only four shades available – the launch of the line is no doubt breaking down some much needed barriers.