Initially created for New York skateboarders to give their ollies an extra kick, Supreme has snowballed into becoming one of the most revered streetwear labels around since its founding in 1994. Considered a trendsetting institution capable of dictating the very essence of cool, the ultimate hypebeast brand has this week announced the forthcoming release of a joint line with French luxury powerhouse MM6 Maison Margiela.
Expected to hit Supreme’s e-store on March 28, according to what has been revealed so far, the collaborative collection will include an array of exclusive items ranging from faux fur coats and sweatshirts to tank tops, painter pants, and accessories, amongst other pieces. Taking direct inspiration from archival MM6 collections— which the American label described as “a relaxed line (established) to complement (Margiela’s) avant-garde, deconstructive designs”— the joint venture promises to blend Supreme’s urban flair with Margiela’s daring aesthetic and is poised to create a clothing series that is as unconventional as it will be coveted.
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Shortly after the products were teased, loyal followers of both brands were quick to point out the many parallels between the upcoming drop and Margiela’s archives that extend well beyond surface-level resemblances. Of the few that have been picked up on so far, Internet users have noticed the French luxury label’s iconic short coats being brought back, only this time re-worked and featuring Supreme’s tag. Additionally, the white-coating of several pieces is reminiscent of Margiela’s emblematic window-dressing techniques, while the shopping-receipt wallet appears to directly reference the Paris-based fashion house’s $11 money holder released in 2008. What’s more, it also appears that the new line will heavily utilize patchwork methods, as seen in the varsity jacket and box-logo t-shirt. Even the $1,400 Supreme x MM6 Maison Margiela wig appears to be a direct reference to the jacket made out of synthetic wigs and the hairpiece from Martin Margiela’s Fall 2008 Ready-to-Wear “Artisinal” collection.
In recent years, the American skateboard and streetwear label has shown a clear intent to broaden its appeal to a wider demographic, evident in its myriad of collaborations with industry giants like French luxury house Louis Vuitton and prestigious English brand Burberry, as well as partnerships with highly esteemed designers such as Takashi Murakami and Yohji Yamamoto, among others. However, only time will tell whether this new marketing strategy will manage to bring Supreme back into the spotlight after a few years of plateauing interest and growth.
