Louis Vuitton debuted its first ready-to-wear collection in 1998. The collection was created by US designer Marc Jacobs, who was appointed as the brand’s Artistic Director back in 1997, a post he held until 2013 when he departed to launch his own namesake brand. The decision to introduce ready-to-wear marked a significant expansion for the Parisian maison, as they had previously been primarily known for their accessories, particularly their iconic handbags, trunks, and luggage. The introduction of ready-to-wear allowed the brand to offer a complete fashion experience to its customers, encompassing clothing alongside their renowned accessories. However, handbags and luggage still remain a major focal point for the brand today.
In fact, they have been the cornerstone of the brand’s success and identity since its inception in 1854. Louis Vuitton originally gained recognition as a master trunk maker, specializing in crafting high-quality luggage and travel accessories. The brand’s iconic monogram canvas, introduced in 1896, quickly became synonymous with luxury and sophistication.
Even as Louis Vuitton expanded its product offerings to include ready-to-wear, shoes, accessories, and other luxury goods, handbags and luggage have remained integral to the brand’s image and revenue stream. The brand continues to release new designs and collections, maintaining the iconic monogram as well as introducing fresh styles and materials to cater to evolving consumer tastes.
Enter: Louis Vuitton’s Taurillon Monogram and Monogram Macassar collections, which got a playful new update just in time for the summer season.
Taurillon leather is a type of calfskin known for its supple and durable qualities, meanwhile, the Monogram Macassar collection is characterized by a darker color scheme and a distinctive black and grey Monogram pattern. The Tourillon offering often features handbags, wallets, and small leather goods with the iconic Monogram pattern on the canvas part of the design, while the rest of the item is crafted from Taurillon leather. This season, the Christopher backpack, the slim Sac Plat mini, and the Keepall 25 come in electrifying shades of Racing Blue and touches of urbane Mineral Gray, with contrasting hardware in matte black or palladium silver. Additionally, a full range of matching must-haves, such as pocket organizers and wallets, the iconic Horizon rolling luggage, and a Dopp Kit bag are also available in the saturated ands summery hue.
As for the Monogram Macassar pieces, they shine with vibrant bursts of color. Featuring eye-catching Radiant Sun yellow leather accents that enhance the contrast, a playful energy is infused into the Christopher backpack, Keepall, and S-Lock messenger bag, all crafted from the Maison’s iconic Monogram canvas. Adding to the lineup is the newly-introduced Soft Polochon bag, boasting a spacious, cylindrical shape and offering versatility with two removable straps— a woven shoulder strap and a yellow leather handle. The Monogram Macassar collection extends beyond bags, including the Horizon suitcase and other travel essentials and leather good favorites.
Both collections represent Louis Vuitton’s commitment to combining heritage with innovation. By incorporating new materials and color schemes while retaining the iconic Monogram pattern, these collections provide a fresh and modern take on the brand’s timeless designs, appealing to a wide range of fashion enthusiasts. The collections are available in-store and online.