Parisian label Pellat-Finet has just unveiled French-Moroccan stylist and designer Dryce Lahssan as its new Creative Director. In his new role, Lahssan will be responsible for orchestrating both collections and images, to their ranks.
Formerly at the command of his own eponymously-named brand, Lahssan Paris, the strategic move couldn’t have come at a more opportune time, just ahead of Pellat-Finet’s 30th anniversary next year, opening a new chapter in its storied history.
The designer’s arrival at Pellat-Finet comes amidst a period of notable upswing and expansion for the brand starting with the unveiling of a new boutique earlier this year, strategically positioned at 326 Rue Saint-Honore, directly opposite the iconic Colette store— where the label was previously sold before the shop shuttered its doors.
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“To take over a brand born from this transgressive mindset is a unique opportunity. I am always trying to redefine luxury and move it forward with a disruptive approach. Now, I am excited to do so while working with the best cashmere technicians and factories,” Lahssan said in a statement. “Pellat-Finet captures the modern tension between luxury and self-expression, and this affords me immense freedom to write new codes and envision the brand’s future- a 3.0 image,” he added.
“I am pleased to entrust the creative direction of Pellat-Finet to Dryce Lahssan. His incredible fashion culture, his luxury expertise, and his 360-degree creative approach make him the ideal leader to transport this cult brand into the future,”, Thierry Gillier, CEO and owner, said in the same statement.
As the curtains rise on the approaching Paris Fashion Week, Lahssan is all set to unveil his singular, avant-garde creative vision, fostering an air of anticipation and exclusivity that will no doubt electrify the fashion landscape.