After stops in New York, London, and Milan, Paris marks the final lap of fashion month. For the Fall 2024 ready-to-wear season, which got underway on Feb. 26, the City of Lights played host to a diverse array of visionary collections so far, from Daniel Roseberry’s fresh take on tailoring and unconventional styling at Schiaparelli and Chemena Kamali’s revival of boho chic with vintage-inspired flair at Chloe to Anthony Vaccarello sheer, Marilyn Monroe-inspired fabrics at Saint Laurent. Off the runway, another event that made an impact was the latest edition”Saudi 100 Brands,” which showcased the talent of 16 Saudi Arabian designers.
Opening its showroom doors on Feb. 28, this season’s presentation featured exclusively women-owned and led brands. The festivities unfolded over a three-day residency at the historic Les Cordeliers, coinciding with the women’s ready-to-wear shows.
From Mona Alshebil’s fusion of traditional Saudi culture with contemporary designs to Apoa’s eclectic inspirations from culture and architecture, each brand that was showcased offered a unique perspective. Riyadh-based Ashwaq Almarshad’s handcrafted creations exuded luxury, while Chador brought a creative twist to modern kaftans and traditional wear.
Charmaleena infused symbolic cultural motifs, adding depth to its pieces, and Dazluq showcased impeccable craftsmanship. Elsewhere, Kaf by Kaf offered bespoke designs with custom patterns, while Mashael Al Faris emphasized luxury and meticulous craftsmanship in couture and ready-to-wear. Pushing boundaries with innovative designs was MD29, and Abadia championed sustainability and ethical practices.
Pavone tailored modern and chic designs for sophisticated women, RMRM represented the new generation of Saudi designers, and Samar Nasraldin drew inspiration from cultural and spiritual journeys. The Dropped Collection focused on minimalist yet refined designs, while Yasmina Q prioritized sustainability in knitwear fashion. Last but not least, Yataghan Jewellery combined heritage with minimalist design, resulting in timeless yet modern pieces.
“Saudi 100 Brands” represents a long-term strategic initiative of the Saudi Fashion Commission, supporting future generations of Saudi designers and contributing to the development of a sustainable local fashion industry while fostering cultural bridges between the Kingdom and the rest of the world.
The initiative has also previously taken place in Milan, as well as London Fashion Week.
