7 Sudanese Creatives to Look Out For

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Around a month ago, fighting erupted in Sudan’s capital Khartoum as a result of soaring tensions between two rival military leaders. The struggle for power has led to unnecessary bloodshed, thousands of lives lost, and many displaced. As Sudan faces an unjustly tumultuous time, it is more important than ever to keep your eyes on Sudan and do whatever you can to support the humanitarian crisis and war that has ensued

Now is also the time to amplify Sudanese voices and make a conscious effort to engage with the myriad of talent that exists in the North African country and diaspora. 

At the intersection of several cultures and history, the country has recently been showcasing a rich variety of young individuals that have been focusing on their art while voicing their own message and thoughts through their own crafted productions. 

To celebrate the country’s countless invaluable minds, we have gathered seven creatives to look out for in the times to come on Instagram.



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Undoubtedly one of the most popular Sudanese rappers, Abbas Hamad, AKA Bas, is a burgeoning force to be reckoned with. Signed to both Dreamville and Interscope records, Bas has become a global talent providing us seemingly endless musical gems, from Milky Way to Too High To Riot. The Sudanese rapper is said to drop an album soon, so stay tuned. 

Nadine El Roubi


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A post shared by Nadine El Roubi (@nadineelroubi)

Nadine El Roubi certainly does not shy away from spitting a meaningful narrative. It is needless to say that she has a way with words, always providing a fresh and much-needed perspective on matters concerning womanhood, politics, and more. Keep your eyes peeled for any one of her spontaneous free-style drops on Instagram.

G Salih 


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Apart from his distinctive voice and undeniably suave demeanor, give G Salih any beat and just watch the magic that ensues. Salih is both thoughtful and thought-provoking with his bars, always leaving his listeners with an insightful anecdote.



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The Miami-based singer is one that definitely knows how to make his home country proud. With more than one bow to his ark, the artist can sing, rap and pour his usually melancholic stories onto any heartfelt beat. Rapidly climbing up the charts, the talented performer has just released his latest track, titled ‘Solace 22’, and it is well worth the detour. 

Abdel El Tayeb


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A post shared by Abdel El Tayeb (@abdel.el.tayeb)

Finalist of Fashion Trust Arabia’s prize seeking to shed light on the region’s up and coming designers, Abdel El Tayeb’s vision for fashion seems unmatched as he draws most of his inspiration from his background and identity and transposes it onto pieces of textile that reek of reek of originality and creativeness. 



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There must be something in Sudan’s water to be providing so many of its people with such tones of voices. Personal and introspective yet chill and calm, Keyz never fails to meet the expectations that are put into him. The 24-year-old already has a wide portfolio and has been garnering more and more attention and traction one release at a time. 



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Based in Dubai but of Sudanese origin, the womenswear brand is a modern, chic and elegant label that seeks to cater for the modern woman. Through bright colours and slick cuts, their style is one we would want to wrap the whole region in.

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