There’s more than one metric to evaluate the success of a label’s runway show and newest line of clothes. Usually, five main pointers stand out. They are: style, design, overall show, guests, and frenzy surrounding the brand’s name. Given the event that was strung mere days ago by Prada, it’s safe to say that the Italian powerhouse nailed all of the above.
On Thursday, Prada introduced its spring 2024 ready-to-wear collection, eagerly attended by some of the world’s most-followed celebrities and influencers at its own historic headquarters in Milan.
The front row was made up of a flurry of A-listers, including American beauty mogul and reality TV star Kylie Jenner, who was seen cozying up with Spanish hitmaker Rosalia, not too far away from Texan-born director Wes Anderson, British actor and activist Emma Watson, Euphoria-star Hunter Shaefer, as well as French Cesar recipient Vincent Cassel, amongst many others.
Surrounding the emblematic Fondazione Prada, paparazzi and fans snapped each and every arrival to the star-studded event. Once inside, and as each guest was finally sat, lights dimmed out before a trans-lucid substance which began dripping down from the ceiling, dividing the glitzy room in half, almost serving as curtains between the audience and models.
Instead of opting for overtly bold statements, the new line embraced a sense of underlying refinement and elegance, noticed through materials, fabrics, and details that usually go unnoticed yet this time took center stage. Such was the case for the re-invented Prada handbag, inspired by a century-old iteration originally crafted by Prada’s founder, Miuccia’s grandfather, circa 1913. Now featuring a distinctive hand-carved closure portraying a mythological figure, cut-out Nappa leather, and re-nylon instead of silk, the latest version of the handbag is a sartorial reminder of the label’s own heritage, as is continues to innovate and re-think some its signature items.
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Mostly crafted from materials like organza, chiffon, or light cloth, the latest line showcased an array of fairy-like pieces, including floral-printed shirts, tight-fitting head caps, and generously oversized work jackets that elevated the collection into a dreamlike realm, stripping fashion from its overly pretentious edge as the creative designers intended it to be.
At times a tad more wearable in the workplace than others, the offering nonetheless maintained its whimsical charm with a touch of party, resulting in a line that is versatile enough to transition from office to bar, from day to night, without compromise through mesh skirts, tailored-to-the-ankle onesie noir suits or knee-length cut dresses.
Blurring the line between smart-wear and luxury, Prada’s latest runway presentation, which is always a highly anticipated moment during fashion week, was another moment to remember, for the pleasure of those who witnessed it all firsthand. And for those who missed it, keep scrolling to discover some of the featured looks.
