Picture this: It’s a balmy July afternoon, and you’re lounging on a plush deckchair with your eyes closed while the sea breeze gently caresses your hair and the glaring Mediterranean sun kisses your bronzed limbs. The midday air smells faintly of salt and tanning oil, and a sense of peaceful calm washes over you as the soundtrack of soft, thumping bass mixed with the call of seagulls and lapping of waves forges it’s own sea-song. The vibes are hypnotizing. Sounds enticing, doesn’t it? This place of pure bliss, where relaxation is top priority, can often be found in the best beach clubs. A rare respite from reality, it’s no wonder that so many brands are collaborating with these seaside havens as they increasingly look beyond just clothing to cultivate a luxurious lifestyle.
From Valentino to Jacquemus, an influx of designers have decided to refresh the shores of a number of popular coastal destinations, inviting jet-setters to lounge on designer-branded deckchairs and unwind underneath logo-infused parasols, while sipping on a refreshing cocktail from an exclusively-curated menu. If you find yourself on the Amalfi coast or French Riviera this summer (lucky you!), read on for the seven designer beach clubs to check out for an unforgettable afternoon.
Missoni Resort Club in Sardinia
This week, Italian fashion house Missoni opened its new Missoni Resort Club in partnership with Nikki Beach Costa Smeralda. Located in Cala Petra Ruja, in Porto Cervo, Sardinia, the initiative is part of the Missoni Resort Club project that kicked off with the customization of beach clubs in Portofino and in the Maldives. Missoni altered every aspect of the beach club, from the umbrellas and sun loungers, infusing it with the brand’s distinctive and luxurious aesthetic.
Valentino Summer Beach Takeover in The Amalfi Coast
Palazzo Avino– a stunning 12th century villa turned five star hotel– has partnered with Maison Valentino on a “Summer Beach Takeover” dedicated to the brand’s new capsule collection, Escape 2023. For the occasion, the hotel’s seaside beach club will be lined with deckchairs, sun loungers, and beach umbrellas, all painted in Valentino’s iconic shade of red and instantly-recognizable “V” logo.
Jacquemus Beach and Boutique in Saint-Tropez
Designed by Simon Porte Jacquemus, the designer behind his eponymous label, Saint-Tropez’s Indie Beach got a summery makeover by way of citrus-hued sun loungers and parasols. Running until October, the branded beach club also offers an exclusive Jacquemus boutique where sun-worshippers can shop the label’s latest Été capsule collection, which features a range of exclusive straw hats, gold jewelry, and new iterations of the Chiquito and Le Bisou bags.
DIORiviera in Saint-Tropez
Open until September within the enchanting backdrop of Shellona Beach, the DIORiviera pop-up in Saint-Tropez is inspired by the brand’s capsule collection of the same name. The collection’s signature motifs, most notably the iconic Toile de Jouy, have been translated onto deckchairs, sun loungers, cushions, and parasols, to offer visitors a premium experience.
Gucci Summer Stories in Saint-Tropez
Umbrellas, towels, deckchairs, and cushions adorned with the Gucci logo will decorate the Loulou Ramatuelle Beach Club in Saint-Tropez until the end of September. Guests are invited to unwind on Gucci-branded sun loungers while sipping on a refreshing cocktail from Loulou’s bar, which is offering a selection of drinks curated by Giardino 25, the House’s all-day café and cocktail bar in the heart of Florence.
Fendi Beach Club in Puente Romano
Spain’s Puente Romano Beach Resort and Fendi have partnered to launch the world’s first Fendi beach club. The entire space has been completely remodeled with vibrant colors, prints, and emblematic stripes reflecting the collections of the fashion house, from the tables to the cushions. Open everyday until the end of September, the exquisite beach club is located adjacent to a newly-opened pop-up store, housing iconic pieces from the Maison and items from the new Astrology Summer Capsule Collection.
LV by the Pool in Xiamen Island
This summer, Louis Vuitton has decided to eschew the South of France in favor of Xiamen, a port city on China’s southeast coast. Located on the iconic Huangcuo Beach, the idyllic retreat opened its doors in June, and offers guests a luxurious shopping and dining experience.
