Cult Skincare Brand The Ordinary Finally Launches in the Middle East

run, don't walk

If the new year has you craving a beauty overhaul, you’re in luck. Cult skincare brand The Ordinary has just launched in the Middle East. Exclusively available on Sephora, this means that beauty enthusiasts no longer have to stock up on the skincare label’s sleek bottles during overseas jaunts to take back home and pray that they will last them until their next sojourn.

The brand’s lineup of potent single-ingredient serums, moisturizers, and cleansers, each center on innovative formulas scientifically-vetted to revitalize skin. Housed in minimal and sleek packaging that demands space on your bathroom counter, most of The Ordinary’s offerings are all available for under $15, a boon in the world of luxury skin care.

Sephora Middle East is set to stock all of the brand’s best-sellers, such as the Squalene Cleanser, a gentle soap-free cleanser  that removes impurities and makeup while retaining your skin’s natural moisture leaving it feel smooth and hydrated; the Hyaluronic Acid 2% + B5, which penetrates deep into the dermis to provide instantly glowy skin; and the Caffeine Solution 5% + EGCG, which is equivalent to a an energizing shot of espresso for your under-eyes.

The line was born out of a desire to make skincare accessible and transparent to everyone, offering ingredients in their potent and purest forms without a hefty price tag. Launched in 2016, The Ordinary is the tangible result of years of working with and learning from scientists and laboratories to provide a range of products that actually work. In addition to skincare, The Ordinary also features haircare and cosmetics, and launches in Sephora Middle East today— run, don’t walk.

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