Since the devastating explosion shook Beirut on August 4, a host of celebs have made efforts to support the struggling nation. Drake is the latest to step in.
Through his streetwear label, OVO, the Canadian rapper just dropped a new line that features the iconic Cedar of Lebanon, with 100 percent of the proceeds going to the Lebanese Red Cross. The pieces are available for purchase exclusively online.
The label is co-owned by Drake’s long-time collaborator and rapper Oliver El-Khatib and producer Noah ‘40’ Shebib, both of whom are of Lebanese descent.
With the brand’s signature owl logo front and centre and the Lebanese flag embroidered into the owl’s wing, the line includes a hoodie that come in red and black colourways. A t-shirt is also available in white and black.
The label took to Instagram to announce the release of the new collection. “United with Lebanon,” reads the post.
In July, Drake gave a nod to the region by using Arabic lyrics in his single ‘Only You Freestyle’, which was well-received, even sparking a slew of memes to go viral on social media.
With this OVO release, the rapper joins fellow Canadian superstar, The Weeknd, who donated $300,000 in August to local organisation, Global Aid for Lebanon, to assist victims of the Beirut explosion.