Following a successful inaugural iteration last year, the second edition of Middle East Fashion Week (MEFW) is set to take place from Nov. 7-10 at The Agenda in Dubai Media City, announced organizers of the Middle East Fashion Council (MEFC).
Unlike the traditional fashion week format we’ve all become accustomed to, MEFW is adopting a unique schedule, with a sustainable fashion forum featuring high-profile international speakers, followed by four days of in-person fashion shows from international and regional designers, a gala dinner and a slew of other VIP events.
The fashion extravaganza will see collections from the Middle East fashion industry’s most revered designers including Michael Cinco, Amato Couture, Garimon Roferos, Sol Angelann, and Ezra Couture, who has not presented an IRL collection in four-years.
“The region is home to fantastic designers, yearning to share their creations with the world. With international and local buyers flocking to Middle East Fashion Week, it is without a doubt this is the perfect platform to make their debut,” said Simon J Lo Gatto, founder and CEO of MEFW and MEFC.
Echoing on his statement, Payal Kshatriya Cerri, co-founder of MEFW and MEFC, added: “While the glitz and glamour of the runway makes a lasting impression, the real magic happens behind the scenes. By bringing the brightest minds in the industry under one roof, we are working hard to help our designers propel their careers. We at the MEFW strive to set the wheels of change in motion for the fashion eco system in the region. Beyond silk and sequins, fashion is a key driver as a form of art passed down generations, one that creates employment and connects us all in so many ways.”
Middle East Fashion Week is part of a lineup of existing fashion weeks in Dubai, which includes Arab Fashion Week, Dubai Fashion Week, Arab Men’s Fashion Week, and Fashion Forward.