Both an actor and rapper, Mohamed Ramadan is at the top of his game. With his newest single, the Egyptian star has officially gone global. Ramadan linked up with none other than Maitre Gims for the track, entitled ‘Ya Habibi’.
And Spotify is making sure the song is heard across the world. The streaming giant is celebrating the new collaboration with a billboard featuring Ramadan in New York City’s Times Square as well as one on the world’s largest LED screen, which is situated on Old King Road in Jeddah.
This isn’t the first time the rapper has made a mark on New York City. As part of Spotify’s ongoing efforts to highlight and promote the Arab world’s music scene, Ramadan’s single ‘Tik Tok’ was also featured on the Times Square billboard.
“From Africa to the rest of the world! I’m really excited to take our music to new audiences,” Ramadan said in a statement. “It’s an incredible time for Arabic music and we’re seeing more and more people get into the sounds and the language itself. It can only get better from here.”
With his catchy lyrics and viral dances, Ramadan has positioned himself as one of the region’s biggest stars, and by the looks of it, it’s only a matter of time for his music to become a staple beyond the Arab world.
“Spotify is the place for music discovery. We make it easier for people to discover music and for artists to meaningfully engage with their fans,” says Wissam Khodur, Artist & Label Partnerships Lead for MENA. “Artists are looking at Spotify as the first place for audience development and Spotify’s ability to help artists build their brand through our campaigns is a key part of why they want to work with us.”