Meet SALAMAN, the latest luxury fashion house hailing from the Arab world. Founded by Palestinian-Jordanian creative Mohammed Badri in 2023, the journey of the Paris-based up-and-coming label begins with a deep reverence for the opulent lineage of old Arabic families, whose grace and style have left an indelible mark on history. Inspired by the intricate details of traditional attire, lavish fabrics, and impeccable craftsmanship, Salaman endeavors to revive this sartorial splendor in a contemporary context. Through meticulous curation and a fusion of creativity and craftsmanship, the brand aims to showcase the true essence of Arab luxury while dismantling preconceived notions of what that entails.
Central to SALAMAN’s ethos is a commitment to celebrating Arab heritage with the utmost respect and authenticity. Drawing inspiration from Arabic history, traditions, and the diverse cultures found within the Middle East and North Africa, the brand strives to foster cross-cultural dialogue and understanding through its creations. Delving into familial archives, each member of the Salaman team draws from their own Arab roots for each meticulously crafted blazer, shirt, and trouser they produce.
Through a strategic marketing approach that combines curated social media presence, impactful partnerships, and captivating in-person experiences, the ready-to-wear brand is on a staunch mission to reshape the notion of luxury. The designer is committed to artistic storytelling, whilst filling a gap in the Middle Eastern fashion landscape that is in need of a luxury makeover. The label’s debut collection for Fall 2023, inspired by the delicate blooms of a Jordanian flower, hones in on the essence of beauty in simplicity while meticulously perfecting the tailoring and attention to detail that goes into making even the simplest garments.
As SALAMAN paves its way into the world of luxury, the vision extends beyond fashion. While rooted in clothing, the brand aspires to encompass a lifestyle– Offering an experience and an environment centered on interiors, trinkets, and products that speak to the brand’s vision of opulent heritage and tradition.
