Timed perfectly for Ramadan, TikTok just unveiled one of its latest collaborations with Saudi creative media studio Telfaz11. Together, the two mastodons of entertainment have launched the Chinese video-sharing app’s first-ever episodic branded content series through the exclusive production of two shows catering to the region’s audiences.
The goal of this inaugural collaboration is to seamlessly integrate advertisers into the core of Ramadan all while delivering an immersive experience that celebrates Saudi culture for users trying to kill time before iftar. Covering various themes and exploring a wide range of topics, the two programs ensure there’s content that caters to everyone. One of the shows follows two agents as they take on new missions in each episode, while the second show offers humorous reflections with Em Salah, an elder Saudi woman, as she “dissects trends and culture, and discusses the next generation of Saudi voices.”
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“TikTok is an entertainment-first platform. It’s where content and community come together to create immersive experiences that engage and entertain audiences, driving meaningful business impact. Our partnership with Telfaz 11 brings best-in-class publishers to the platform to produce locally relevant content that our community will enjoy, allowing advertisers to natively engage with audiences on a deeper level during the month of Ramadan,” said Shadi Kandil, General Manager of Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia at TikTok.
“We are always looking to adapt our content format in ways that reach different audiences,” commented Alaa Faden, CEO at Telfaz 11. “Through these shows, we aim to deliver compelling narratives that entertain, inspire, and resonate with TikTok’s diverse communities,” he added.
Offering advertisers the opportunity to reimagine the way they communicate and engage with audiences during Ramadan, TikTok’s community-building edge and storytelling prowess, combined with Telfaz’s creative expertise, are poised to revolutionize brand engagement in the digital realm. On the other hand, for users, these exclusive series showcase TikTok’s dedication to delivering top-notch, locally-produced content throughout the holy month, ensuring a rich and enjoyable viewing experience for all.
