No festival has put the region on the map as much as Sole DXB. And that’s not just because of its burgeoning streetwear scene – it’s thanks to the festival’s commitment to putting on some of the region, and the world’s best musicians.
Taking things to the next level, at this year’s edition, Adidas is dedicating their space to put a spotlight on local talent.
First up will be Dubai-based rapper Freek, a pioneer of Arab drill. The Somali rapper rose in popularity in the region after releasing his hit, Wala Kilma (‘not a word’ in Arabic), which now counts over 300,000 views on YouTube.
And if you’re a fan of Ajman-based rapper Thefamousguyyy, you’ll get to see him perform as well. The Emirati rapper amassed a following in the UAE for his relatable lyrics discussing a lifestyle that’s so familiar to many who live in the UAE.
Of course, the line-up wouldn’t be complete without one of the pioneers of hip hop in Dubai, Kaz Money and Swerte, who make up two thirds of the rap group The Recipe. They’ve been in the game as early as 2008, so you know it’s going to be good.
And if you’re into old school rap, you’re not going to want to miss Kafv’s performance. The Dubai-based rapper is known for his witty lyricism that’ll take you back to the early days of hip-hop.
Sri Lankan and Filipino, Menon, who has established himself as a force to be reckoned with in Dubai, will also take the stage, followed Dubai-based Algerian rapper Santo D Monkey.
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