In between taking down Trump’s Tulsa Rally, taking Mohammed Ramadan songs global and becoming a major tool for activism – TikTok has also become a major component in the beauty and skincare world.
Whereas many millennials spent their teenage years wearing badly applied white eyeshadow, thick eyeliner and cakey foundation, Gen Z have earned their beauty stripes online, learning from the previous generation’s mistakes.
The latest products to go viral? CeraVe daily moisturising lotion and foaming face wash. Both products are anything but new (the brand has been commonplace in pharmacies for over 15 years) but thanks to a few posts by skincare guru @skincarebyhyram (who counts over 5.4 million followers on the app), the products have done a full 360 and gone TikTok viral.
Now sold out in countless large beauty stores after years of quiet ticking along, CeraVe millennial mega stans have taken to twitter in uproar. “I’ve been using CeraVe religiously since 2012 and now it’s out of stock everywhere tyvm TikTok” tweeted @jennkazazi, while Twitter user @pgmclothlin22 said, “I hate everyone who got cerave just because of tiktok. I’ve been using it for so long and I can’t find it anywhere!!”
I hate how TikTok has pushed the same skincare routine for months on EVERYONE. Not everyone needs the Cerave hydrating cleanser lol
— kevcho (@kevikodra) August 2, 2020
when you’ve always used CeraVe and it’s now all over tiktok and soon enough it’s gonna be sold out everywhere..
— Mikayla Raffone (@RaffoneMikayla) August 3, 2020
If you’re looking to try the hyped-out products of the moment, fear not, they’re still available in the region. You can literally still snap up both of the products at Carrefour online for just 96 AED for the moisturiser and 219.30 for the cleanser. Thank us later.