This week, the spotlight all over the web is on Casablanca. And it’s not the city that we’re talking about.
Charaf Tajer just unveiled a new line of products for his luxury brand that has become a staple for people in the know in the mere two years since the brand was created.
His latest collection, titled “Grand Prix”, just dropped its first set of items including everything from accessories, silky scarves, as well as its usual set of fine cotton, silk or wool show-stopping ensembles.
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Drawing inspiration from the Formula 1’s golden age, the campaign, directed by the label’s founder and assisted by creative and model Sid Beaulieu is another hit on social media.
New this season, and in an effort to broaden their female clientele, the brand is also presenting its very first collection of luxury bags set to cater for all purposes ranging from shoulder bags to travel bags. Warm colours and monogram details drive the accessories collection that is set to release globally on their website and through a handful of selected retailers.
Delving back into the fashion house’s usual maximalist 80s resort aesthetic, this A/W 22 drop is again bound to be seen on fashion’s trendsetters.
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