For its first offering of 2024, Paris-based Tunisian brand Chez Nous decided to celebrate its North African heritage by releasing a capsule collection that is just as hot as its roots. Described by the ready-to-wear label as a “combination of terroir and fashion,” the brand founded by Camélia Barbachi three-years-ago, is placing the Mediterranean country at the center of its new line, all while spotlighting its spicy gastronomy through the reinterpretation of two of its staple items as well as the introduction of a new laser-engraved black denim piece.
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For this collection, two of the brand’s previously released garments have been reconceptualized and reimagined in black, namely the “Farah” sleeveless vest and the “Zooter” bottoms, both available in a more formal tone and with a classier edge. What’s more, a new pair of laser-engraved black jeans have been added to this capsule, emblazoned with the label’s moniker on each side in phonetic Arabic alongside unconditionally Tunisian references, such as peppers, which according to the founder, nods back to her love for her motherland’s spicy cuisine.
Speaking on why she decided to reimagine two of the brand’s must-haves in black, she claimed that both pieces are signature items that are the most reflective of her work and aesthetic since Chez Nous’ birth. “With the capsule, I wanted to shed a new light on those garments and assert the CHEZ NOUS silhouette even more,” the 26-year-old revealed.
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Founded in October 2021, Chez Nous made a notable entry into the fashion industry, quickly attracting attention for its ethical approach and dedication to highlighting and supporting ethnic minorities, particularly those from North Africa, who are often overlooked in the sartorial world. With each and every piece paying homage to the label’s proud Maghrebi descent, Barbachi’s brand stands as a beacon of diversity and whose acclaim is often made evident in some of the most prestigious of settings, as it was the case during Milan Fashion Week last October where the brand was shortlisted to present its creations as part of the Camera Nazionale della Moda Italiana’s Fashion Hub for emerging designers.
“In terms of development, a lot has changed in the past two years,” the emerging designer revealed. “The fashion industry is a very saturated market and difficult to navigate for up-and-coming labels like ours, though we were able to achieve great milestones such as attending Milan Fashion Week, being invited to present our work at the Pitti Uomo fair in Florence, or also open a few pop-up stores in Paris which was a game-changer for a brand born digitally post-Covid. Since our founding, I don’t think anything has changed– the brand’s purpose and values have remained the same, and we need to stick to these principles no matter what,” she concluded, adding how happy she is with the brand’s trajectory and how excited she is to see how things continue to develop.
