Saint Laurent Goes to Morocco For Their Latest Collection

A timely escape

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Amongst its countless cancellations and postponements, the pandemic completely disrupted this year’s fashion calendar. The good news is, even the world’s biggest fashion houses are decidedly going at their own pace. 

Back in October, Creative Director Anthony Vaccarello announced that he preferred to present his Saint Laurent collections “at the right time, in the right way”. 

Months later, Vaccarello has opted for a new kind of fashion show, moving away from scheduled fashion weeks and towards Morocco. To present their Spring/Summer 2021 collection, Saint Laurent dropped a 10-minute film shot in the Moroccan desert. 

 

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Entitled I Wish You Were Here and shot by Nathalie Canguilhem, who has previously worked with the fashion house, the film sees models strutting atop the North African sand dunes, sporting the latest Vaccarello has to offer. The fashion house described the film as “an invitation for escapism”.

 

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The collection is dedicated to the freedom of movement,” an Instagram post reads. ““I wanted to focus on the essence of things. I think it’s a sign of the times. But I didn’t want anything bleak or heavy,” Vaccrello added. 

The desert, to me, symbolises that yearn for serenity, open space, a slower rhythm. The clothes are also softer, the spirit of the collection is more gentle, stripped back.”

 

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Une publication partagée par SAINT LAURENT (@ysl)

The move to shoot the film in Morocco comes as no surprise, the legendary fashion house has a storied history with the North African nation, with Yves Saint Laurent himself setting post in Marrakech in the 1980s.

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