In the weeks leading up to Paris Fashion Week (PFW), there is always plenty to look forward to. PFW is even more special this year as we will see beloved UAE brand Reemami stage its first show in the French capital, which marks a new chapter for the contemporary womenswear brand’s journey. Taking place at the Maison de L’Amerique Latin on Sep. 30, the ready-to-wear label will showcase its latest Spring 2024 collection.
“This event holds a special place in my heart as it marks not only our inaugural show in Paris but also a new chapter of creativity and innovation,” says Reema Al Banna, the Dubai-based Palestinian designer who founded Reemami in 2009 in Sharjah. “We’ve poured our hearts and souls into crafting a collection that encapsulates the quintessence of Reemami‘s unique vision. Each piece tells a story that reflects our passion for pushing boundaries and embracing artistic expression,” she continued.
Way before sustainability was a part of the conversation, the womenswear designer launched her brand with a commitment to reducing waste, harmful chemicals, and any resources that would be deemed wasteful. Using a combination of local deadstock fabrics and organic cotton and denim that is certified by the Global Organic Textile Standard, Reemani is known for its distinctive hand-painted whimsical patterns. Aside from that, the label also recycles fabric offcuts into headbands and neck scarves, which are typically discarded.
As the brand adheres to sustainable production methods, its attitude remains playful at all times. A vibrant palette, clashing patterns, and asymmetrical silhouettes define Banna’s vision of Reemami— a brand that is sophisticated but childlike at heart.
“A Tin of Olive Oil,” her most recent collection, was a nod to being a third culture kid, something many in Dubai can relate to, and her childhood memories. Through the collection she also explores her Palestinian heritage and transforms traditional symbols into fun textile patterns.
