There’s nothing like a pandemic to highlight typical influencer tropes. They’ve always driven everyone crazy, but they’ve never been more annoying than they are right now.
With a virus forcing many of us to stay at home, we’re spending more time on our phones – and the last thing we want to see is over-rehearsed sponsored content. I think everyone can agree that now is not the time for shameless plugs and promotions.
The spread of coronavirus has forced the world to change its habits, and just like most professions that have adopted new ways of working, it’s time that influencers do the same. If you fall into this category, here are a few tips that’ll put your followers at ease.
Trying to sell us products in the middle of a pandemic, especially ones that don’t work.
Glamourizing quarantine; it’s a privilege to romanticise being in confinement.
Giving unsolicited advice, especially if you’re not an expert.
Posting ‘we’re all in this together’ photos from your mega mansion and infinity pool.
No, we don’t want to see your ’fit pics right now.
Encouraging constant productivity—not everyone has the luxury to be productive right now.
Demanding an optimistic attitude from your followers. Toxic positivity is a real thing.
No one cares that you have a new post on your feed. Stop begging for likes on your stories.
The forced inspirational quotes under your pic are corny, particularly when paired with a throwback beach pic.
Stop ignoring your fans, you have more time to engage with your audience now more than ever.