It is said that one man’s garbage is another man’s treasure, and it is from this sentiment that Trashy Clothing has announced the release of their latest Spring/Summer collection.
Coming out this month, the drop makes and repeats many explicit references to pride. This, of course, is no coincidence, as June marks Pride Month. A core element in the brand’s ethos, this new range stands in line with their previous releases by also addressing issues related to identity, acceptance, and inclusivity.
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In an attempt to stray away from most preconceptions many have of the Arab world, both the collection and the campaign — directed by Shukri Lawrence and Omar Braika — reveal the strong political tone the brand wants to imbibe itself with. Titled “Pride for Pay”, the campaign sheds light on a heavily-connoted and compelling matter: the commercialization of LGBTQ+ communities. Full of symbolism, the sneak-peak of this new collection is accompanied by what appears to be the slogan of the new range of textiles, reading “no pride for some without the liberation of all”— clear evidence of the designers’ will to be politically outspoken and active.
Kitsch, elegant and challenging most understandings of gender through this new line, the brand, which found its roots in Occupied East Jerusalem in 2017, hails difference as the new normative tenet whilst addressing a social issue that has too often been pushed aside in the region.
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Unapologetic and uncompromising, Shukri and Braika’s weaving of politics and social justice into textile just confirms how the brand stands for more than just clothes. Their extensive presence across social media coupled with the use of 3D robot models to showcase this new collection only mirrors how digital our societies have become, whilst also offering an accurate representation of what most Gen-Z’s have turned into since the beginning of the pandemic: cyborgs who are just human enough to feel something, but maybe too roboticized to care about anything in the long run.
