It is said that one man’s garbage is another man’s treasure and it is from this sentiment that Trashy Clothing has announced the release of their latest Spring/Summer collection.
Coming out this month, the drop makes and repeats many explicit references to pride. This, of course, is no coincidence, as June marks Pride month. The struggle against particular social issues (and ensuing taboos) have always been translated and manifested through the craft of a unique aesthetic perfectly embodied by the Palestinian label, standing at the core of the brand’s ethos. This collection is no exception.
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In an attempt to stray away from most preconceptions many have of the Arab world, both the collection and the campaign, directed by Shukri Lawrence and Omar Braika, reveals the strong political tone and identity the brand wants to imbibe itself with. Entitled “Pride for Pay”, the campaign sheds light on a heavily-connoted and compelling matter. Full of symbolism and allegory, the sneak-peak of the new collection is accompanied by what appears to be the slogan of the new range of textiles, reading “no pride for some without the liberation of all”—clear evidence of the designer’s will to be politically aware and active.
Kitsch, elegant and challenging most understandings of gender through this new line, the brand, which found its roots in the Occupied East Jerusalem in 2017, hails difference as the new normative tenet whilst addressing a social issue that has too often been silenced within the region.
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Unapologetic and uncompromising, Shukri and Braika’s weaving of politics and social justice into textile and fashion just confirms how the brand stands for more than just clothes. Their extensive online presence coupled with the blended use of human and 3D robot models to showcase this new collection only mirrors how digital our societies have become, whilst also offering a somewhat accurate representation of what most of us Gen-Z’s have turned into since the beginning of the pandemic: cyborgs who are just human enough to feel, but maybe too roboticized to care in the long run.
