With the advent of Eid al-Fitr and the long-awaited festival period starting to pique its nose, the time has come to surf the world wide web for the coolest, most stylish garms that will elevate our style during the upcoming weeks of sea and sun. Whether you’re hitting the beach or heading to a family gathering, leaving a good impression is always key, and with the right attire, you’ll hit the nail right on the head.
Given the number of new releases and collections that have become weekly occurrences by now, it can be easy to miss out on some of the fashion world’s hidden gems and most anticipated drops — that is why we’ve taken it upon ourselves to showcase some of the brands that might have slipped under your radar so far.
From trendy streetwear to socially-conscious fits with a message, akeed there’s something for everyone. With labels that are dripping in creativity and ingenuity but that lack the relevant exposure and popularity they, in our eyes at least, deserve, below, discover the brands that offering a much-needed breath of fresh air in an industry that can often feel stagnant and repetitive.
Trashy Clothing
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The Palestinian label made headlines recently for the slew of A-list celebrities spotted rocking their pieces around the world, including Julia Fox and part-Palestinian supermodel Bella Hadid. Trashy Clothing’s latest collection is a sartorial ode to sexuality in the plurality of its forms in the region. Heavily inspired by Joseph Massad’s essay Desiring Arabs, the brand’s latest release, dubbed “Desert Delights” aims to position itself at the polar opposite of most colonial and orientalist ideas of love practices in the Middle East, with garments that always nod back to Arab pop culture. With the introduction of the Abu Nuwas Inspection trousers, Bath-House skirt, and Shabab Al-Quds Jacket, Trashy Clothing’s spring 2023 offering makes a loud statement centered around reclaiming what is deservingly yours.
In an effort to honor the Tom of Finland Foundation’s unwavering commitment to protecting, preserving, and educating the public about erotic art and artists, Trashy Clothing has also partnered with the organization to release an exclusive collaborative line that includes five exclusive pieces of clothing that all draw inspiration from Tom’s homoerotic art.
Arak
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Drawing inspiration from the intersection of the physical and digital worlds, as well as the grey zone in between, Arak’s latest collection, aptly titled “Digital Blur,” reflects the way in which technology has become an integral part of our lives, seeking to bridge the gap between the two spaces by combining elements of the digital world with tangible fashion and culture.
Making use of unique textiles, materials, and techniques to push the boundaries of design further than they have ever been, with a focus on creating a dynamic and ever-changing journey for the wearer, the new collection is a reflection of Arak’s innovative and boundary-pushing approach to fashion.
Jdeed
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Using fashion as a canvas for artistic and political expression, Jdeed’s newest collection aims to showcase the talent and creativity of the Palestinian people, while also acknowledging their struggles. By employing 35 Palestinian women in the Jerash Refugee Camp in Jordan, Jdeed’s collection is not only providing a platform to those in need, but also highlighting the symbols of the embattled parcel of land that are often forgotten or drowned in the sea of hardships faced by the Levantine country.
This season’s collection features the olive tree and the Handala motifs, created by Palestinian political cartoonist Naji al-Ali. It hopes to remind people that Palestinians are human beings, not just casualty numbers, with a rich history, talent, and creativity that needs to be celebrated and passed on from generations.
Suez Studios
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London-based brand Suez Studios has just dropped a sartorial must-have with its new collection of lightweight summer jackets using keffiyeh scarves as a base textile, For its latest wearable experiment, the Egyptian-Iraqi design studio has expertly fused traditional Palestinian culture with modern fashion, resulting in an edgy and versatile piece that is perfect for breezy summer evenings and for anyone that is looking to show their support and compassion to those still suffering from the colonizing power’s illegal policies and appalling measures.
