Why Billie Eilish’s Sustainable H&M Collab is Peak Gen-Z

Think baggy, super-wearable… and guaranteed to sell-out

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Despite being only 18-years-old, Billie Eilish is officially one of music’s biggest stars. Her approach to life also cements the fact that Gen Z is the most eco-conscious generation to date. Eilish not only confirmed her next tour will once again be entirely eco-friendly, she also just dropped a sustainable clothing collaboration with H&M. 

This isn’t the first time the singer has used her gargantuan platform to speak out about climate change. Eilish made headlines in September when she announced that her upcoming ‘Where Do We Go?’ world tour will be environmentally-friendly. Having partnered up with REVERB, a company that specializes in sustainability, Eilish already banned the use of plastic straws during her concerts, and has encouraged fans to bring their own water bottles to her shows.

As for her collection with H&M, the singer made sure the high-street giant made the collection using materials that have been “sourced in a more sustainable way”, according to a statement by the company. 

As for the designs, the ‘Ocean Waves’ singer paid dues to her signature neon green hair with a green-plastered collection. The colour palette includes hints of neon green, but is largely comprised of pale green, beige, and black.

The collection, inspired by Eilish’s personal style, features boxy t-shirts, hoodies, sweater dresses, sweatpants, and of course bucket hats—all bearing her name. 

“Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” said H&M’s head of design Divided, Emily Bjorkheim in a statement. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.”

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